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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.

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15 Changes in the Learning Business Landscape

Leading Learning

The Spread of Social. Facebook (founded 2004), LinkedIn (2002), and Twitter (2006) were still in their infancy at the point when we founded Tagoras, and sites like Instagram (2010) and TikTok (2016) had yet to come along. As with video, it would be hard to underestimate the impact of social media. The Creator Economy.

Course 101
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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.

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Moderating Discussions in the Modern World

Association Adviser

I’m sure you’ve all heard the battle cry “join the conversation” in reference to participating on a social media channel. Blogs and websites. Do you author a blog or newsletter? Dana Plotke leads the marketing efforts for Naylor, LLC. Do you tweet on behalf of your association?

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Moneyball and Management Innovation

Jamie Notter

If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). Consulting. Generations.

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Context Is Everything: Online Communities

Beth Kanter

After I wrote up this summary on my blog, How To Get Started Thinking About Online Peer Learning Communities for Nonprofit Professionals , Mitch offered to write a guest post reflecting on peer learning online and online communities. Highlights: April, 2002 Netpreneur AdMarketing discussion. Customer service is really important.

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Writing the Financial Policy : Off Stage

Off Stage

International Real Property Foundation, 2002. • RSS Blog Feed. Association Marketing. Social Media. Personal Blog for Judith. Blog Manager. Lindenau, Stinton. Sample association financial statement: [link]. Management Guide for Real Estate Associations. Judith Lindenau. 0 Comments • Post A Comment!

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