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Political Black Swans: Ignore Them at Your Association’s Peril

Association Success

Beware of political risks when exploring new global markets. In 2003, widespread protest broke out around me in Azerbaijan, a country formerly part of the Soviet Union. We spent a year researching the economies, politics, legal frameworks and markets of the countries. But these are not enough for entering a market.

Georgia 101
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Sift Skills: The Value of Big Data for Associations

Associations Now

And even after the organization hired a $6,000-a-week consultant in 2003 to learn about making data-based business decisions, Dorman wasn’t convinced it would lead to any long-term benefit. “At Rather, think about better data analysis and use as a building-block exercise and an initiative that becomes part of the organization.

Texas 40
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15 Changes in the Learning Business Landscape

Leading Learning

This is not intended to be a scientific or data-driven analysis of the changes. It has also meant that integration between learning platforms and other platforms like customer relationship management systems, association management systems, Webinar platforms, and marketing automation systems has become dramatically easier and less costly.

Course 101
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How to Successfully Reach Donors Across Multiple Channels

Achieve

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels. Monitor metrics.

How To 52