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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

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A Quick Guide to Creating a Nonprofit Podcast: 5 Steps

Achieve

While your audience probably receives marketing materials and updates from your organization, these communications aren’t always the most effective at fostering close relationships. Plan your content strategy. Multichannel marketing. Connect with your audience in a new way. Record your podcast.

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Leading with Reflection: New Year’s Rituals for Nonprofit Professionals

Beth Kanter

Workplace Wellbeing : I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman a few years ago. Writing : I’ve been writing Beth’s blog since 2004. The book was well received and was #1 on Amazon’s Nonprofit Books many times. That is twenty years!

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3 Tips for Staying Organized While Planning Your Auction

Achieve

Quid pro quo donations—or any amount that guests pay over the fair market value of something at your event—could be match-eligible if the guest works for a company with a. Marketing Manager: Your marketing manager creates a strategy for spreading the word about the event. Your wrists will thank you! matching gift program.

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations.

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Best of the Web: February 2013

Association Adviser

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. When, for instance, did social networking begin? With Facebook in 2004? 14T5cIp #assnchat.

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6 Fundraising Platforms That Have Disrupted Charitable Giving Forever

Beth Kanter

I could tell they were passionate, fired-up people who had great ideas for strategies and projects to help kids learn better,” said Best in a 2014 interview in Fast Company. Disruptive Model: Social Network. Disrupting Fundraising Since: 2004. Joe Waters writes the web’s leading cause marketing blog. Co-Disruptor: Pear.

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