Membership Marketing
JUNE 5, 2012
Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Speaking Engagements. Speaking Engagements.
Membership Marketing
JANUARY 27, 2010
Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. One man’s guess on the proper course was as likely to be as good as another’s. Publications.
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Associations Now
MARCH 2, 2016
In 2007, AIChE launched a similar program for student members , offering free memberships sponsored not by a partner association but by a group of corporate sponsors. That’s how much it cost students to join AIChE before 2007. It hopes its early results, an increase from 1,100 to 2,800 student members in 15 months, will continue.
Associations Now
OCTOBER 22, 2014
One of those associations is the Golf Course Superintendents Association of America. Since 2007, GCSAA has raised dues every two years and tied those increases to the Consumer Price Index. Of course, at an any association, members also get to vote with their money.
Association Adviser
MAY 20, 2014
” Of course, no association executive would disagree with this set of social media goals: raising revenue, getting the word out, and encouraging members to attend meetings and contribute their time. percent agree); member recruitment (10.8 Wiley 2011) and The Online Advertising Playbook (Wiley 2007). percent agree).”
Membership Marketing
FEBRUARY 16, 2011
And of course, no specific responses will be reported from any individual or organization without specific written consent. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Your participation is much appreciated.
Membership Marketing
JULY 12, 2010
Of course, the topic of social media came up for conversation. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Monday, July 12, 2010. Practical Uses of Social Media for Association Marketing. Network with Me.
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