Membership Marketing
DECEMBER 22, 2011
Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. ► 2007. (51). Conventions.
Idea Architects
MAY 8, 2012
I dont try to get a certain # of clients or hit certain revenue targets. Dont discount price. Dec 2007 (2). Nov 2007 (5). Oct 2007 (7). Sep 2007 (5). Aug 2007 (5). Jul 2007 (5). Jun 2007 (2). Apr 2007 (7). Mar 2007 (8). Feb 2007 (4). Do good work. Price it fairly.
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Membership Marketing
JUNE 20, 2012
The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. ► 2007. (51).
Membership Marketing
MARCH 14, 2011
In that case, a modest dues discount led to dramatic returns. Also, take a look at my July, 2007 post on discounts (see link below). In this case, I monitored the impact of an initial dues discount over several years and saw virtually no negative impact. ► 2007. (51). Dues Discount. (4). Tony [link].
Membership Marketing
DECEMBER 30, 2011
Non Dues Revenue and Affinity Programs for Members. ► 2007. (51). ► 2007. (51). Dues Discount. (4). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. . ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ▼ December. (4). ► November. (2).
Membership Marketing
DECEMBER 12, 2011
Non Dues Revenue and Affinity Programs for Members. ► 2007. (51). ► 2007. (51). Dues Discount. (4). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. . ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ▼ December. (4). ► November. (2).
Membership Marketing
JULY 17, 2012
Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. ► 2007. (51). Dues Discount. (4). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Speaking Engagements. Speaking Engagements. Publications. Tuesday, July 17, 2012. The Membership Lifecycle Turns Five.
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