Spark Consulting
SEPTEMBER 24, 2015
As a consultant from February 2007 – May 2009 and running Spark since August 2012, I’ve seen it all: the good – the bad – the ugly. My very first Big Task at my very first association Real Job way back in 1997 was to complete an association management software system selection. You name it, I’ve written it, seen it, or responded to it.
Idea Architects
MAY 8, 2012
Dont discount price. Dec 2007 (2). Nov 2007 (5). Oct 2007 (7). Sep 2007 (5). Aug 2007 (5). Jul 2007 (5). Jun 2007 (2). Apr 2007 (7). Mar 2007 (8). Feb 2007 (4). Do good work. Price it fairly. Be generous to others. Keep learning. Take a pass. Add more value. Be grateful.
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Membership Marketing
JUNE 20, 2012
The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. The question often comes up whether the discounted price members will renew at the same rate as those who paid the full price. ► 2007. (51). Dues Discount. (4). © 2007 - 2012, Tony Rossell.
Membership Marketing
DECEMBER 22, 2011
Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. Shipping discounts on long haul type shipping 7. ► 2007. (51). Dues Discount. (4). © 2007 - 2012, Tony Rossell. Association Products and Services. Books, directories, periodicals. Conventions.
Associations Now
SEPTEMBER 19, 2013
Don’t discount the young when it comes to your fundraising efforts and strategy. To determine how charitable kids are, the study followed the same group of 903 children over two time frames—2002 to 2003 and 2007 to 2008—and asked them to report their giving in each period.
Membership Marketing
MARCH 14, 2011
In that case, a modest dues discount led to dramatic returns. Also, take a look at my July, 2007 post on discounts (see link below). In this case, I monitored the impact of an initial dues discount over several years and saw virtually no negative impact. ► 2007. (51). Dues Discount. (4). Tony [link].
AE on the Verge
NOVEMBER 22, 2009
In response to my blog post on expiration dates , David Patt posted this comment: "Add discount coupons to your list. Discount coupons: If you provide coupons for discounts at bookstore, for membership dues, or for events be sure to be extremely specific - including the expiration date and if its transferable to others. .
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