Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

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Jamie Notter

MAY 16, 2012

He is ridiculously smart, and a fellow Que author–his book is called Social Media ROI. But I have to be careful not to fall into the trap of viewing the military from a solely “Hollywood” lens, where drill sergeants make recruits do stupid or humiliating things to toughen them up. Social Media.

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Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

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Jamie Notter

JULY 18, 2011

We need more workplaces where people understand the genesis of the differences, not so we can develop catchy new recruitment campaigns that will score us more Millennials, but so we can ask better questions of our coworkers, experiment with more flexibility in our systems, and solve tough problems in ways that work better for everyone.

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Association Adviser

FEBRUARY 18, 2014

Working for Arnold Schwarzenegger, I learned you have to be a great listener and recruiter of talent. Arnold Schwarzenegger starting in 2007. He is a great recruiter of talent. AA: Social media would probably help your lobbying and advocacy efforts, right? Choose the right people and then let them go.

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. ► 2007. (51). ► 2007. (51).

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff.

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? ► 2007. (51).

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Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. ► 2007. (51). Speaking Engagements. Publications.

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Fundraising with Social Media. ► 2007. (51). ► 2007. (51). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). Network with Me.

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Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

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Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

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Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. Unleash the Power of Market Testing in your Membership Recruitment. News on Social Media and Membership Marketing. ► 2007. (51). ► 2007. (51). Membership Recruitment. (4). Social Media. (5).

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. ► 2007. (51).

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

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Association Adviser

APRIL 15, 2014

Develop a theory about how digital media should help your association achieve its goals, such as member recruitment, retention, engagement or conference attendance. Here a leading food brand sought to increase sales through a stepped-up use of social media. Wiley 2011) and The Online Advertising Playbook (Wiley 2007).

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Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Fundraising with Social Media. ► 2007. (51). ► 2007. (51). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. View my complete profile.

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Guilt by Association

FEBRUARY 9, 2009

But we also know the effectiveness of traditional media is rapidly diminishing. We were one of the earliest medical societies to experiment with social media technologies, starting in March 2007. NET) and upgrade our social media offerings. We will be more effective in our membership recruitment activities.

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. What Membership Means Around the World. Popular Posts.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51).

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Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). Social Media. (5).

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Network with Me.

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Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). Social Media. (5). Social Networking. (6).

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Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

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Membership Marketing

OCTOBER 10, 2011

Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate.

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Membership Marketing

SEPTEMBER 3, 2010

In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). Social Media. (5).

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Membership Marketing

MARCH 9, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Fundraising with Social Media. ► 2007. (51). ► 2007. (51). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. View my complete profile.

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Membership Marketing

NOVEMBER 14, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. ► 2007. (51). ► 2007. (51). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Network with Me.

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Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). Social Media. (5).

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Membership Marketing

NOVEMBER 8, 2010

When you actually do a recruitment campaign, they join. If you can get your existing members to recruit new folks then you can just sit back and count the cash. Recruiting new members by direct mail trumps e-mail marketing 100 times over. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51).

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Membership Marketing

DECEMBER 28, 2010

The content offer may be presented through SEM, online ads, or to visitors to the organizations website or social media sites. These membership marketing resolutions are summed up well by a comment from one of my survey respondent who wrote: “When you actually do a recruitment campaign, they join. ► 2007. (51).

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Membership Marketing

APRIL 27, 2010

Unleash the Power of Market Testing in your Membership Recruitment. The Correlation of Social Media Usage and Membersh. The Push and Pull of Membership Recruitment. ► 2007. (51). ► 2007. (51). Membership Recruitment. (4). Social Media. (5). Social Networking. (6).

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Membership Marketing

NOVEMBER 15, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. ► 2007. (51). ► 2007. (51). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Network with Me.

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Membership Marketing

APRIL 23, 2012

Unleash the Power of Market Testing in your Membership Recruitment. News on Social Media and Membership Marketing. ► 2007. (51). ► 2007. (51). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Network with Me.

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