Membership Marketing
JULY 21, 2021
Looking back at outcomes from previous economic disruptions like The Great Recession in 2008 and 2009, we see that membership made a remarkable recovery in subsequent years. Recruitment Despite these adverse conditions of the past year, about 1 in 4 associations still saw membership growth last year (26%).
Potomac Core
MARCH 7, 2016
Through a 2008 Member Survey, GCCA Members sought help to identify the legislative and regulatory priorities of its membership. Member Call to Action. Maximizing its member engagement capacity on key regulatory and legislative issues that impact its member business outcomes GCCA launched its own Advocacy Portal in 2015.
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YourMembership
FEBRUARY 27, 2014
It is an alarming trend we began to witness following the 2008 recession. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. How to retain members and recruit new members for the future.
Associations Now
AUGUST 7, 2013
ASAE’s 2008 study The Decision to Volunteer highlighted the power of small, ad hoc volunteer roles for association members. In recruiting microvolunteers, 80 percent of associations use direct staff-to-volunteer recruiment, and 64 percent use volunteer-to-volunteer recruitment. for each of their important segments.
Membership Marketing
MAY 25, 2012
This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. ► 2008. (82).
Associations Now
AUGUST 5, 2015
At 13,000 words (not counting 65 footnotes), it is a thorough exploration but well worth the time to read, even for association professionals, as it is jam packed with examples and case studies of various new engagement efforts local stations are experimenting with all over the country, as well as some ideas from other industries. ”).
Membership Marketing
SEPTEMBER 13, 2011
As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2008. (82). Membership Recruitment. (4).
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