Membership Marketing

JUNE 18, 2011

This type of foundation may explain why IBM is enjoying its 100th anniversary – an unusual feat in the rapidly changing technology world. “IBM’s secret is that it is built around an idea that transcends any particular product or technology. Its strategy is to package technology for use by businesses.

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Membership Marketing

MARCH 8, 2012

” The program he highlights is run by Nonprofit Technology Network (NTEN) using Twitter, Facebook, and LinkedIn posts to request donations to fund scholarships for their annual conference. Unleash the Power of Market Testing in your Membership Recruitment. ► 2008. (82). Membership Recruitment. (4).

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Association Adviser

MARCH 19, 2013

Many associations tell us their membership is back to where it was before the 2008-09 downturn, perhaps even a bit better. As technology becomes more pervasive, don’t forget the personal side of the member experience. Relevance is what drives both dues and non-dues revenue.” So why aren’t we popping the champagne corks?

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Membership Marketing

SEPTEMBER 29, 2011

Her fundamental thesis is that “three key shifts in our society have caused a decline in membership: economic rescission, demographic shifts, and rapidly changing technology. That definition has changed in recent years, partly because of demographic shifts and economic dips but largely because of technology. ► 2008. (82).

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Membership Marketing

FEBRUARY 21, 2011

First in an article in the Technology section of the Washington Post , the case is made that much of the economic dynamism of technology companies comes from sharing talent and ideas. Unleash the Power of Market Testing in your Membership Recruitment. ► 2008. (82). Membership Recruitment. (4). Popular Posts.

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Membership Marketing

MARCH 11, 2010

The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. Resources, talent and priorities must flow toward revenue drivers.”2. ► 2008. (82).

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AMR Management Services

SEPTEMBER 27, 2012

Most associations rely on membership for revenue, typically 30-50 percent of net profit. Take away the technology, and broad scope, and the parallel of Twitter as an association comes into focus. Embrace new voices and ideas and engage with new technology. ► 2008. (23). Email This BlogThis! Newer Post. Older Post.

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Membership Marketing

OCTOBER 10, 2011

Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. Integrated marketing is key - no one channel is guaranteed for recruitment or renewal.

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Off Stage

OCTOBER 23, 2008

23, 2008 - The Monsters on Your Back. ” The same is true of forms and other expensive publications: technology has made it very probable to put forms online, and be able to electronically complete them and transmit them. Enhancing non-dues revenue? Recruit your affiliate membership. Technology. Lawsuit. •

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