Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

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Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

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Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

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Jamie Notter

DECEMBER 20, 2011

Yesterday I was interviewed by Michele Price on her Breakthrough Business Strategy internet radio show about our book, Humanize. In the conversation Michele asked about my background in conflict resolution and we talked a bit about how training in conflict resolution might be a good idea for people engaging in social media.

Social Media 70

Social Media Price Strategy Innovation 70

Membership Marketing

MAY 3, 2010

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. Membership Dues Pricing and Value.

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Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Publications.

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Thanks For Playing

JANUARY 26, 2012

To quote David Ogilvy : brand is "the intangible sum of a products attributes: its name, packaging, and price, its history, its reputation, and the way its advertised.". ► 2009. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media.

Social Media 150

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Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

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Thanks For Playing

MARCH 20, 2012

For the exercise, I divided the room into four groups and gave them each a task regarding retired and retiring members: Create a category of membership that offers realistic benefits at a realistic price. ► 2009. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk.

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Associations Now

DECEMBER 14, 2018

In fact, research from Hipmunk , a travel planning platform, shows that small-business travelers tend to book flights later and at a higher price than those booking trips for leisure—and that just by booking six weeks before travel, they can save up to $200 per domestic flight. Social media can be your biggest tool during a meeting crisis.

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Thanks For Playing

JANUARY 24, 2012

Do you offer them nothing more than active professional benefits at an active professional price? ► 2009. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media. Social Media And Events Continue To Grow: 2012 Research.

Social Media 150

Social Media United States Price Maine 150

Jamie Notter

DECEMBER 14, 2011

Next post: Interview with Michelle Price on Breakthrough Business Strategies Radio. Social Media. December 2009 (8). November 2009 (7). October 2009 (8). September 2009 (8). August 2009 (9). July 2009 (7). June 2009 (10). May 2009 (9). April 2009 (15). Learn more.

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Mizz Information

JUNE 21, 2011

In the case of United Breaks Guitars, the figure of $180 million has been tossed around, which I think is a bit of a reach, but even without the drop in stock price allegedly caused by the incident, there are certainly costs associated with managing a brands reputation in this age of social sharing. at 11:54 AM. Email This BlogThis!

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Mizz Information

MARCH 21, 2011

Especially when it comes to social and shopping, women rule the Internet. Im obsessed with a few things in life: social media, going to the movies and, weirdly, because Im not a numbers person at all, money issues. In fields like PR and social media marketing , to name just two. December 2009 (10).

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Association Subculture

DECEMBER 7, 2009

Monday, December 7, 2009. Before we go down this road let me quickly identify what I am not: I am not anti-profit, I am not above paying a significant price for value and I am a realist. December 8, 2009 8:33 AM. There is always a price to be paid whether financial or social to access any group. You bet we did.

United States 100

United States Price America System 100

Jamie Notter

MARCH 9, 2012

The bubble was growing while with more loans into unproductive sector, there was not enough jobs created in the economy, which led to faster growth of prices than real salaries. In the end, when this system collapsed, it was bailed out by the US government (by using the clear formula Privatizing Profits, Socializing Losses ).

Innovation 70

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Membership Marketing

APRIL 4, 2012

. • 86% of associations officially use Facebook as part of their social media. Overall, all the key indicators from the data that I have looked at so far point to a much stronger environment for membership organizations than any time since we began to compile data in 2009. Pricing Your Product, Service, or Membership.

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Membership Marketing

JUNE 20, 2012

For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

APRIL 20, 2010

When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2009, 31 percent of responding associations reported that renewal rates for their organization had decreased in the previous year.

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

Marketing 40

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Membership Marketing

OCTOBER 20, 2011

It has been my observation that the demand for membership renewals is fairly inelastic of price. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2009. (69). Tony Rossell. great!!!!!!!

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Beth Kanter

FEBRUARY 13, 2013

The annual SXSW Interactive Festival is a geek home coming for those who work on the web, social media, and gaming. The workshops are included in the price of an Interactive, Gold, or Platinum Badge. Nonprofit Social Media Managers Enter The C-Suite: Peer To Peer. Measuring Social Change & Media: Beyond BS.

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Membership Marketing

MARCH 27, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Fundraising with Social Media. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). price testing. (5). Network with Me. Popular Posts. The Membership Lifecycle. Is there a Membership Gene?

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Fundraising with Social Media. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). price testing. (5). Network with Me. Popular Posts. The Membership Lifecycle. Is there a Membership Gene?

Marketing 40

Marketing Price Survey Recruiting 40

Association Adviser

MARCH 19, 2013

Very few organizations escaped the economic downturn of 2008-2009 and the slow-growth mindset that still follow us today. But, the world of NDR is continually changing with the advent of social media, mobile connectivity and many other factors that bring people together without the association’s help.

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Revenue Newsletter America Cost 60

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Using Social Media to Recruit Staff. Let"s Talk!

Social Media 40

Social Media System Price Survey 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2009. (69). 2009 Benchmarking Survey. (12). Let"s Talk!

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Marketing Social Media Price Survey 40

Association Subculture

SEPTEMBER 14, 2011

I dont watch stock prices and I dont read SEC reports so I am sure that I was blindsided only because I wasnt paying attention. They are on an upturn now but they paid a heavy price. social media. (3). ► 2009. (14). I saw things I wanted, but couldnt bring myself to buy them. And devastating. Diligently.

Association Management 100

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Membership Marketing

JULY 22, 2010

When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010.

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Membership Marketing

MARCH 9, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Fundraising with Social Media. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). price testing. (5). Network with Me. Popular Posts. The Membership Lifecycle. Is there a Membership Gene?

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

JANUARY 19, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2009. (69). 2009 Benchmarking Survey. (12). price testing. (5). Social Media. (5). Social Networking. (6). Network with Me. Popular Posts. The Membership Lifecycle. Is there a Membership Gene?

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

DECEMBER 11, 2009

Friday, December 11, 2009. If you would like to take another look at the 2009 Report , here is the link to download a copy: [link]. at Friday, December 11, 2009. December 14, 2009 8:25 AM. December 14, 2009 9:24 AM. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

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Membership Marketing

JUNE 5, 2012

Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., To grow the number of new members at a rapid rate, a sharp decrease in the price can be effective. For example, lowing prices or reaching new markets can potentially negatively impact renewal rates. ► 2009. (69).

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Membership Marketing

APRIL 23, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? News on Social Media and Membership Marketing. . ► 2009. (69). 2009 Benchmarking Survey. (12). price testing. (5). Social Media. (5). Social Networking. (6). Network with Me. Let"s Talk!

Marketing 40

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Membership Marketing

JULY 5, 2011

These results are significantly better compared to both 2010 and 2009. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2009. (69). 2009 Benchmarking Survey. (12). price testing. (5). Network with Me. Popular Posts. The Membership Lifecycle. Let"s Talk!

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Report Survey Price Recruiting 40

Membership Marketing

JUNE 10, 2010

While Facebook, Twitter and LinkedIn are the most commonly used social media tools, they are not necessarily considered the most effective in reaching membership goals by association executives. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2009. (69). Popular Posts.

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Association Subculture

SEPTEMBER 7, 2009

Monday, September 7, 2009. We are all pushing the envelope and paying a heavy price to do it. social media. (3). ▼ 2009. (14). skip to main | skip to sidebar. Leave Room For Eleven. These go to eleven." Nigel Tufnel. The Short of It. In all sectors, public or private, innovation is the name of the game.

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