Membership Marketing

NOVEMBER 4, 2010

Thursday, November 4, 2010. In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Therefore, the initial goal is to get an opt-in from the visitor for future communications. ▼ 2010. (46).

Social Media 40

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AMR Management Services

DECEMBER 19, 2011

FourSquare and similar location-based social media services use badges and titles to identify loyal visitors. These could be applied to members who login to your online community, contribute comments or content, participate in events and conferences or volunteer on committees. ► 2010. (42). Ag Media Summit.

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Membership Marketing

MARCH 9, 2012

ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. ASAE Marketing, Membership & Communications Confer. Fundraising with Social Media.

Marketing 40

Marketing Price Analysis Survey 40

The Membership Blog

MAY 25, 2011

The newer methods tend to fall into the categories of social media, mobile marketing, website promotion, and direct email solicitation. It depends on your organization’s members – what do they do, how do they communicate. It depends on your organization’s “culture.” There are certainly some challenges to the older methods.

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Membership Marketing

MARCH 27, 2012

ASAE Marketing, Membership & Communications Confer. Fundraising with Social Media. ► 2010. (46). ► 2010. (46). 2010 Benchmarking Survey. (14). Dues Discount. (4). Social Media. (5). Social Networking. (6). . ▼ March. (4). ► February. (1). ► May.

Marketing 40

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Membership Marketing

MARCH 12, 2012

ASAE Marketing, Membership & Communications Confer. Fundraising with Social Media. ► 2010. (46). ► 2010. (46). 2010 Benchmarking Survey. (14). Dues Discount. (4). Social Media. (5). Social Networking. (6). . ▼ March. (4). ► February. (1). ► May.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

SEPTEMBER 13, 2010

Monday, September 13, 2010. For example, social media can be fun and it can produce a good membership ROI, but if it takes up time that could be spent on more productive media, then it may not be the best investment. at Monday, September 13, 2010. Labels: Marketing Media , Membership Recruitment. Newer Post.

Marketing 40

Marketing Price Recruiting Recruitment 40

AMR Management Services

MAY 25, 2011

5) Social networks outside traditional organizations. In a world where groups can be formed almost spontaneously in a matter of seconds on social media, what value does your association offer? ► 2010. (42). Ag Media Summit. American Academy on Communication in Healthcare. Email This BlogThis!

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Association Subculture

MARCH 19, 2010

Friday, March 19, 2010. The Hunt for the Silver Bullet – Ah, if we could just find that one endorsed program, that one member benefit, that one social media solution then all of our problems would be over. This is not to discount the need for associations to continue to strive, grow and achieve. communications. (4).

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Membership Marketing

MAY 21, 2010

Friday, May 21, 2010. Our 2010 Membership Marketing Benchmarking Survey confirms the heightened concern around this issue. at Friday, May 21, 2010. Labels: 2010 Benchmarking Survey , Value of Membership. May 22, 2010 3:45 PM. May 24, 2010 10:19 AM. May 26, 2010 7:12 AM. Speaking Engagements.

Marketing 40

Marketing Survey Price Cost 40

AMR Management Services

JULY 6, 2011

Once retailers were signed up, we worked with Chesterfield Arts to promote these businesses through social media, email marketing, contributing to various blogs and word of mouth. We also used e-blasts and social media to promote a 10 percent off discount at one of the participating businesses when a donation was made to the cause.

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Off Stage

JUNE 28, 2010

28, 2010 - 100% Attendance, Part 2. Yugma can be used for one-to-one communications (picture reviewing the financial report with the accountant) up to a twenty-person conference, in the free version. 25, 2010 - RE: 100% Attendance, Part 2. 1, 2010 - RE: 100% Attendance, Part 2. 5, 2010 - RE: 100% Attendance, Part 2.

Committee 40

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Membership Marketing

AUGUST 10, 2010

Tuesday, August 10, 2010. Channels – In some social media that I monitor, I hear the question posed, “should I move my renewal efforts from mail to email?” What seemed to most positively impact renewals was adding additional communication channels. at Tuesday, August 10, 2010. Publications.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

APRIL 9, 2010

Friday, April 9, 2010. • Social Media Ads. • Affinity Media. As prospective members access the valuable content, they also are asked to opt-in to receiving additional communications from the organization. at Friday, April 09, 2010. Labels: 2010 Benchmarking Survey , Awareness , Push Product.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” ► 2010. (46). 2010 Benchmarking Survey. (14).

Marketing 40

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Membership Marketing

NOVEMBER 8, 2010

Monday, November 8, 2010. It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. at Monday, November 08, 2010. November 9, 2010 12:58 PM.

Marketing 40

Marketing Recruiting Recruitment Survey 40

Association Subculture

MARCH 8, 2011

Is a “better marketing message” or “finding more attractive discounts” really the answer to doubling your membership base? Your association can make a conscious choice to accept the principle that all individuals who qualify are essentially already part of your community. communications. (4). advocacy.

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Membership Marketing

APRIL 22, 2011

The 2010 U.S. Digital Year in Review Report showed that “Web-based email is waning: Total usage of web-based email dropped 9% in 2010 with more precipitous declines occurring among younger age groups, particularly teenagers. It’s clear that communication is shifting not only to other platforms, but to other devices.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. I need to use direct mail, email, telemarketing and social media for each campaign.

Marketing 40

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Association Subculture

FEBRUARY 24, 2010

Wednesday, February 24, 2010. Leadership obsessed with recruitment at all costs will champion such things as running reckless membership promotion campaigns, offering deep, unsustainable dues discounts, offering commissions for new member sign-ups, or offering lavish prizes in member-get-a-member contests. communications. (4).

Recruiting 100

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Membership Marketing

JANUARY 29, 2010

Friday, January 29, 2010. Alliance Building -- “[Remarkable associations are] secure in who they are and what they bring to the table, these associations communicate clear expectations for each specific partnership and do not hesitate to walk away if a win-win situation does not materialize. at Friday, January 29, 2010.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

NOVEMBER 11, 2011

I like your steps but would add in one more: Once you know who your market is, shouldn't you then do some homework around what it is they want and need then shape your offerings, marketing and communication around that feedback? ► 2010. (46). 2010 Benchmarking Survey. (14). Dues Discount. (4). Social Media. (5).

Marketing 40

Marketing Recruiting Recruitment Price 40

Association Subculture

DECEMBER 7, 2009

It seems like the only people who are using membership lists are people who are trying to sell us stuff we dont want at a members only discount we dont need. Competition caused by economic conditions has eaten into members only discounts for years now, and they are rarely competitive enough to get members fired up and excited).

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