Membership Marketing

JUNE 1, 2010

Tuesday, June 1, 2010. ASAE 2010 Marketing & Membership Conference. At the reception, we will also be distributing the executive summary of the 2010 Membership Marketing Benchmarking Report. at Tuesday, June 01, 2010. Labels: 2010 Benchmarking Survey , ASAE. Pricing Your Product, Service, or Membership.

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Membership Marketing

JANUARY 27, 2010

Wednesday, January 27, 2010. Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. • Pricing and offer – Psychological price points are for real.

Recruiting 40

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. ► 2010. (46).

Marketing 40

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Membership Marketing

JULY 22, 2010

Thursday, July 22, 2010. Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. at Thursday, July 22, 2010. Labels: 2010 Benchmarking Survey. July 23, 2010 1:10 PM.

Recruiting 40

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Membership Marketing

NOVEMBER 1, 2010

Monday, November 1, 2010. Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. at Monday, November 01, 2010. November 23, 2010 9:40 AM. Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

SEPTEMBER 3, 2010

Friday, September 3, 2010. In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. at Friday, September 03, 2010. September 4, 2010 4:28 AM. September 13, 2010 4:01 PM. ▼ 2010. (46).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? So Why Test in Membership Recruitment?

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

APRIL 20, 2010

Tuesday, April 20, 2010. When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2010, 44 percent of associations reported a decline in renewal rates. at Tuesday, April 20, 2010.

Marketing 40

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Membership Marketing

APRIL 27, 2010

Tuesday, April 27, 2010. In our 2010 Membership Marketing Benchmarking study, we asked respondents to identify their association by what membership structure they operated under: trade or organizational, individual, or both. at Tuesday, April 27, 2010. Labels: 2010 Benchmarking Survey. April 28, 2010 5:32 AM.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

SEPTEMBER 13, 2010

Monday, September 13, 2010. More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Where do the most members come from at an acceptable price? at Monday, September 13, 2010.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

OCTOBER 20, 2011

It has been my observation that the demand for membership renewals is fairly inelastic of price. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. ► 2010. (46).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

FEBRUARY 25, 2010

Thursday, February 25, 2010. We are closing the questionnaire for the 2010 Membership Marketing Benchmarking Survey. at Thursday, February 25, 2010. Labels: 2010 Benchmarking Survey. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Newer Post.

Marketing 40

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Membership Marketing

MARCH 31, 2010

Wednesday, March 31, 2010. Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. at Wednesday, March 31, 2010. March 31, 2010 3:30 PM. April 9, 2010 10:24 AM. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

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Membership Marketing

APRIL 12, 2012

• Associations have increased their official use of Twitter : 66% in 2010, 71% in 2011, and now 78% in 2012. • Associations have increased their official use of YouTube : 35% in 2010, 45% in 2011, and now 53% in 2012. Unleash the Power of Market Testing in your Membership Recruitment. ► 2010. (46).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JUNE 10, 2010

Thursday, June 10, 2010. For associations with over 5,000 members, direct mail is considered the most effective channel for new member recruitment. Approximately two-thirds of respondents report using mailed welcome kits, a decrease from the 2009 study of 15 percentage points (68% in 2010 vs. 83% in 2009). Speaking Engagements.

Report 40

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Membership Marketing

SEPTEMBER 21, 2010

Tuesday, September 21, 2010.  ASAE Membership -- Recruitment and Retention. at Tuesday, September 21, 2010. September 23, 2010 1:35 PM. September 28, 2010 8:13 AM. November 9, 2010 4:35 PM. Speaking Engagements.

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

DECEMBER 13, 2010

Monday, December 13, 2010. at Monday, December 13, 2010. Labels: 2010 Benchmarking Survey. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ▼ 2010. (46). ▼ 2010. (46).

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. These results are significantly better compared to both 2010 and 2009. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Report 40

Report Survey Price Recruiting 40

Membership Marketing

DECEMBER 9, 2010

Thursday, December 9, 2010. In our 2010 Membership Marketing Benchmarking Report with over 400 participating associations, our average renewal rate was 83%. at Thursday, December 09, 2010. Labels: 2010 Benchmarking Survey , Economics , Marketing Planning , Membership Marketing Formulas , Steady State Analysis. Let"s Talk!

Analysis 40

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

AUGUST 11, 2010

Wednesday, August 11, 2010. at Wednesday, August 11, 2010. August 11, 2010 12:05 PM. August 11, 2010 1:52 PM. August 11, 2010 1:53 PM. August 19, 2010 6:33 PM. August 19, 2010 9:35 PM. August 20, 2010 10:24 PM. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

APRIL 9, 2010

Friday, April 9, 2010. The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Is it time to put a little PULL into your membership recruitment efforts? at Friday, April 09, 2010. ▼ 2010. (46).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

DECEMBER 11, 2009

Over the next couple of weeks, I am beginning to work on the questionnaire for the 2010 version of the Membership Marketing Benchmarking Survey. Labels: 2010 Benchmarking Survey. I will add that to the report for 2010. Unleash the Power of Market Testing in your Membership Recruitment. ► 2010. (46).

Marketing 40

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2010. (46). 2010 Benchmarking Survey. (14). Membership Recruitment. (4). price testing. (5).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JUNE 17, 2010

Thursday, June 17, 2010. If someone else can give better information, faster service, and lower prices, then an organization can be outflanked. at Thursday, June 17, 2010. June 23, 2010 12:24 PM. June 23, 2010 2:44 PM. June 23, 2010 3:16 PM. June 23, 2010 4:39 PM. June 25, 2010 4:31 PM.

Organization 40

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Membership Marketing

NOVEMBER 15, 2010

Monday, November 15, 2010. at Monday, November 15, 2010. November 16, 2010 6:22 AM. November 18, 2010 4:37 PM. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ▼ 2010. (46).

Price 40

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Membership Marketing

OCTOBER 26, 2010

Tuesday, October 26, 2010. at Tuesday, October 26, 2010. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ▼ 2010. (46). ▼ 2010. (46). How to make sure the Price is Right!

Price 40

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Membership Marketing

JULY 1, 2010

Thursday, July 1, 2010. at Thursday, July 01, 2010. July 2, 2010 9:32 AM. July 2, 2010 1:41 PM. August 12, 2010 3:57 PM. August 12, 2010 4:23 PM. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Speaking Engagements. Publications.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2010. (46). 2010 Benchmarking Survey. (14). Membership Recruitment. (4). price testing. (5). View my complete profile. Network with Me.

Marketing 40

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Membership Marketing

MAY 4, 2010

Tuesday, May 4, 2010. at Tuesday, May 04, 2010. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ▼ 2010. (46).

Strategy 40

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2010. (46). 2010 Benchmarking Survey. (14). Membership Recruitment. (4). price testing. (5).

Marketing 40

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. ► 2010. (46).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

APRIL 22, 2011

The 2010 U.S. Digital Year in Review Report showed that “Web-based email is waning: Total usage of web-based email dropped 9% in 2010 with more precipitous declines occurring among younger age groups, particularly teenagers. This follows a substantial growth in the use of email from 2009 to 2010. Only 13.6% Tony Rossell.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

DECEMBER 29, 2010

Wednesday, December 29, 2010. Offe ring a tiered membership with lower and higher priced options – I have commented in the past on the benefits of developing a tiered (or multi-level) membership product. Ned Welch, A marketer’s guide to behavioral economics, McKinsey Quarterly, February 2010. ▼ 2010. (46).

Tips 40

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Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Sample 40

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Membership Marketing

MAY 17, 2010

Monday, May 17, 2010. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. May, 2010. at Monday, May 17, 2010. May 17, 2010 11:51 PM. June 16, 2010 5:40 PM. ▼ 2010. (46).

Marketing 40

Marketing How To Price Analysis 40