Membership Marketing

JUNE 10, 2010

Thursday, June 10, 2010. One of the most enjoyable projects that I work on each year is the Membership Marketing Benchmarking Report. Approximately two-thirds of respondents report using mailed welcome kits, a decrease from the 2009 study of 15 percentage points (68% in 2010 vs. 83% in 2009). at Thursday, June 10, 2010.

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Off Stage

NOVEMBER 10, 2010

10, 2010 - "Make it Fun!" A remarkable diversity of project products now belonged to all levels of the NAR organization--everything from communication software to a training program enabling Realtors to better serve the returning war veterans, from a new category of association membership to a real estate education self-study program.

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Project Committee Leadership Review 40

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. A look at how times have changed in just three years: Biggest changes since 2010. Michelle Mason, ASQ.

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New York City New York California Video 60

Membership Marketing

DECEMBER 9, 2010

Thursday, December 9, 2010. In our 2010 Membership Marketing Benchmarking Report with over 400 participating associations, our average renewal rate was 83%. Knowing the Average Tenure of your membership is a crucial data point to use in marketing planning and making long term budget projections. at Thursday, December 09, 2010.

Analysis 40

Analysis Price Survey Virginia 40

Associations Now

FEBRUARY 11, 2015

It has positively impacted their experiences with membership, revenue, and giving. In an experiment conducted by researchers at University of California Berkeley in 2010 , roller coaster riders at an amusement park were offered a PWYW option to buy a photo of themselves from their ride. But I definitely remember hearing about it.

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Price New York Massachusetts Revenue 40

Membership Marketing

MARCH 9, 2012

• Membership Tenure – Projecting how long a member will remain with your organization. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. ► 2010. (46). 2010 Benchmarking Survey. (14). Non-Dues Revenue. (1). Renewal Systems. (14).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

APRIL 22, 2011

The 2010 U.S. Digital Year in Review Report showed that “Web-based email is waning: Total usage of web-based email dropped 9% in 2010 with more precipitous declines occurring among younger age groups, particularly teenagers. This follows a substantial growth in the use of email from 2009 to 2010. ► 2010. (46).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

FEBRUARY 5, 2010

Friday, February 5, 2010. Here are three examples of how you can project your future membership. at Friday, February 05, 2010. February 6, 2010 7:16 AM. February 10, 2010 10:30 AM. ▼ 2010. (46). 2010 Membership Marketing Benchmarking Survey: Ple. 2010 Benchmarking Survey. (14).

How To 40

How To Analysis Price Survey 40

Membership Marketing

MARCH 8, 2012

.” Social media is still in its infancy compared to other more mature marketing channels, but over time we will see innovative approaches that will help it become part of a predictable and projectable marketing tool. ► 2010. (46). 2010 Benchmarking Survey. (14). Non-Dues Revenue. (1). Renewal Systems. (14).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

FEBRUARY 16, 2011

To thank you for your participation in this best practices research project, I will send you a copy of the final report. ► 2010. (46). 2010 Benchmarking Survey. (14). Non-Dues Revenue. (1). Renewal Systems. (14). You can participate using this survey link. Your participation is much appreciated. .

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

JANUARY 29, 2010

Friday, January 29, 2010. “The project’s value lies in discerning the often subtle differences between two well-matched organizations – what one association did or didn’t do to give it a performance or financial edge on its counterpart” (page 8). at Friday, January 29, 2010. ▼ 2010. (46).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

FEBRUARY 21, 2011

I'll be read some of them in the next few days, but just for the start: I'm working on a membership toy store project with a final goal of increasing membership users from 43% do 50% (this is a college project). ► 2010. (46). 2010 Benchmarking Survey. (14). Non-Dues Revenue. (1). Renewal Systems. (14).

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

JANUARY 27, 2010

Wednesday, January 27, 2010. In a market driven organization, each project should start up with a brainstorming session that asks: “What if?” at Wednesday, January 27, 2010. March 19, 2010 6:49 AM. March 30, 2010 3:03 AM. April 6, 2010 6:06 AM. September 28, 2010 12:54 PM. ▼ 2010. (46).

Recruiting 40

Recruiting Recruitment Marketing Price 40

Membership Marketing

JANUARY 27, 2011

It might be because of vacancies, special projects, or large events. ► 2010. (46). 2010 Benchmarking Survey. (14). Non-Dues Revenue. (1). Renewal Systems. (14). To Supplement Existing Staff – There are times when the workload is just too much for an existing staff to handle. ► March. (3).

Marketing 40

Marketing Price Survey Recruiting 40