Association Subculture

FEBRUARY 24, 2010

Continued success often masks indicators of potential danger leaving the leadership less inclined to listen to warnings. Members, Members, Members – Beware of leadership which, absent direction from legitimate needs outlined in the mission and vision, begins to obsessively focus on new member acquisition.

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Trade Association CEO Blog

MAY 27, 2011

The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. The Role of Association CEO. Friday, May 27, 2011. Most trade associations have no big hook. ▼ 2011. (12).

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Off Stage

JUNE 27, 2011

27, 2011 - Better Association Websites. Of course, your association has many products for members and for the public: offer special sales and discounts, merchant coupons for affiliate members’ services. 29, 2011 - RE: Better Association Websites. Leadership Thoughts: Crafting the Job Description.

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SCD Group

JULY 30, 2012

8 Great Articles to Help Associations Grow with Content Marketing. Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. Why are competency-based association boards an ano.

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SCD Group

AUGUST 12, 2012

Save $100 on your registration: enter discount code SCDGROUP. Labels: association executives , association management , association marketing , associations , content marketing , Content Marketing World Conference. LinkedIn Promotes Association’s Leadership Positio. ► 2011. (42).

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Association 141+

NOVEMBER 30, 2011

Association 141+. Wednesday, November 30, 2011. Content Outline: Each department within the association (conferences, certification, education, publications, etc.) These presentations are specifically NOT supposed to be sales pitches, or lists of discounts. ▼ 2011. (15). Association Subculture.

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SCD Group

AUGUST 8, 2012

” As an association management professional, I knew I would be outnumbered at this conference by corporate marketing professionals, agencies, content providers, media and even small business owners and freelancers. Save $100 on your registration: enter discount code SCDGROUP. ► 2011. (42). September 4-6, 2012.

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Off Stage

JUNE 22, 2011

22, 2011 - Introduction to Search Engine Optimization. Recently it seems that several of my association clients are involved in rebuilding their organization’s websites. A natural link-building strategy for real estate associations, by the way, is to ask members and affiliates to link to your site. Financial Management.

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Association Subculture

MARCH 19, 2010

Smoke and mirrors is a time-tested tradition meant to distract key stakeholders while the leadership grapples with the fact there is no there, there. Yes, strong action may be called for but repeated aggressive moves will be misinterpreted as panic, not leadership. Creativity in Association Management - Are You the Roadblock?

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Association Subculture

DECEMBER 7, 2009

It seems like the only people who are using membership lists are people who are trying to sell us stuff we dont want at a members only discount we dont need. Competition caused by economic conditions has eaten into members only discounts for years now, and they are rarely competitive enough to get members fired up and excited).

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Association Subculture

MARCH 8, 2011

Tuesday, March 8, 2011. This paper is a MUST READ for anyone interested in innovation in our association community. Is a “better marketing message” or “finding more attractive discounts” really the answer to doubling your membership base? March 10, 2011 10:09 AM. March 10, 2011 10:12 AM.

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