Velvet Chainsaw

OCTOBER 3, 2012

I applaud this conference and its leadership for leveraging social media and asking the speaker to help promote the event through social media. Even if you give them a discounted or free registration, the relationship must be disclosed. I think this is definitely what many conferences should do. How should it be disclosed?

Social Media 40

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SCD Group

JULY 22, 2012

Discounting fees for the unemployed? Posted by Tony Rossell in MGI’s Membership Marketing Blog Great example of testing association dues levels by sending half the group the “normal” price and half the group a discounted price. ► 2011. (42). Shows what to test as well as how to test. at 4:48 PM.

Discount 40

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SCD Group

JULY 11, 2012

3) Reputation/Thought Leadership. Save $100 on your registration: enter discount code SCDGROUP. Labels: association executives , association leadership , association management , Content Marketing World Conference , Joe Pulizzi , Managing Content Marketing , Robert Rose , SCD Group. ► 2011. (42). 4) Advocacy.

Content 40

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Trade Association CEO Blog

MAY 27, 2011

The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. Friday, May 27, 2011. ▼ 2011. (12). ► October 2011. (2). ► August 2011. (1). ► June 2011. (2).

Newsletter 28

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SCD Group

AUGUST 30, 2012

Example: Nationwide bumped ad buy 35% to $200+ million in 2011. Save $100 on your registration: enter discount code SCDGROUP. LinkedIn Promotes Association’s Leadership Positio. ► 2011. (42). Yet, share of auto insurance market shrunk to 4.1%. September 4-6, 2012. Columbus, Ohio. This is an awesome conference.

San Francisco 40

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Association Subculture

FEBRUARY 24, 2010

Continued success often masks indicators of potential danger leaving the leadership less inclined to listen to warnings. Members, Members, Members – Beware of leadership which, absent direction from legitimate needs outlined in the mission and vision, begins to obsessively focus on new member acquisition. List-o-mania!

Recruiting 100

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Associations Now

OCTOBER 16, 2013

How does an association’s leadership measure the collective will of its entire membership body, or an entire industry? They had partnered in small ways, such as offering discounts on each other’s memberships or meetings, and they didn’t view themselves as competitors, Geary says.

FAQ 40

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Off Stage

JUNE 27, 2011

27, 2011 - Better Association Websites. Of course, your association has many products for members and for the public: offer special sales and discounts, merchant coupons for affiliate members’ services. 29, 2011 - RE: Better Association Websites. Leadership Thoughts: Crafting the Job Description. false false false.

Social Media 40

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SCD Group

JULY 30, 2012

Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. So, it benefits the company if its star employees demonstrate their thought leadership through an impressive LinkedIn profile.

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Aaron Wolowiec

NOVEMBER 8, 2012

One negotiating tactic might be to offer a discount or credit should the exploratory meeting result in an engagement of sufficient size and scope to warrant such consideration. This proposal is the property of [the consultant] and may not be distributed beyond the staff and leadership of [the prospective client] without written permission.

Proposal 100

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Membership Marketing

OCTOBER 10, 2011

Monday, October 10, 2011. Having a clear message from leadership regarding the vision and purpose of the organization. at Monday, October 10, 2011. Labels: 2011 Benchmarking Survey , Growing Membership , Quotes. October 13, 2011 3:54 PM. October 13, 2011 5:29 PM. ▼ 2011. (29). Publications.

Marketing 40

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SCD Group

AUGUST 12, 2012

Save $100 on your registration: enter discount code SCDGROUP. LinkedIn Promotes Association’s Leadership Positio. ► 2011. (42). September 4-6, 2012. Columbus, Ohio. This is an awesome conference. You’ll come away with a ton of valuable tips and ideas. Posted by Steve Drake. at 4:23 PM. Email This BlogThis!

Content 40

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Membership Marketing

AUGUST 11, 2010

This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Speaking Engagements. Publications. Wednesday, August 11, 2010. Will You be Attending #ASAE10 this Year? Economics.

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Association 141+

NOVEMBER 30, 2011

Wednesday, November 30, 2011. These presentations are specifically NOT supposed to be sales pitches, or lists of discounts. 1 comment: Deirdre Reid December 12, 2011 5:33 AM I think this is a great start. ▼ 2011. (15). Cynthia DAmour on Leadership and Life. Association 141+. Blog Archive. ► 2012. (9).

Social Media 40

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SCD Group

AUGUST 8, 2012

Save $100 on your registration: enter discount code SCDGROUP. LinkedIn Promotes Association’s Leadership Positio. ► 2011. (42). September 4-6, 2012. Columbus, Ohio. This is an awesome conference. You’ll come away with a ton of valuable tips and ideas. Posted by Steve Drake. at 4:58 PM. Email This BlogThis!

Content 40

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Membership Marketing

FEBRUARY 5, 2010

For the organizations are mostly reflections of the leaderships' thoughts. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). February 6, 2010 7:16 AM. Tony Rossell. Vinay -- Thanks for the comment. I think by nature many membership organizations are cautious. This is understandable. Blog Archive.

How To 40

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Membership Marketing

JUNE 17, 2010

This causes members to start looking for new leadership elsewhere. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Unfortunately, offering something to everyone often leads to a lack of depth, the inability to lead the industry and cotton-candy fluff. June 23, 2010 12:24 PM. Tony Rossell.

Organization 40

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Association Law

JULY 19, 2010

Procedures for establishing selling prices, cash discounts, credit terms. ” The association’s policy should serve to protect the association and its leaders, and help educate leadership and members about these laws and how to avoid liability under them. ► 2011. (8). What constitutes a “fair” profit.

CA 40

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Association Adviser

AUGUST 25, 2016

For most industries and professions, Hildebrand said the main reasons that people join associations are for insurance, affinity discounts, professional training, networking and high-value information. 1 source of information — up from 28 percent in 2011. These disconnects need to be addressed ASAP!

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Off Stage

JUNE 22, 2011

22, 2011 - Introduction to Search Engine Optimization. Offer members with linking websites a discount on a product or service, or a luncheon ticket. 22, 2011 - RE: Introduction to Search Engine Optimization. 22, 2011 - RE: Introduction to Search Engine Optimization. Leadership Thoughts: Crafting the Job Description.

Houston 40

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Association Subculture

MARCH 19, 2010

Smoke and mirrors is a time-tested tradition meant to distract key stakeholders while the leadership grapples with the fact there is no there, there. Yes, strong action may be called for but repeated aggressive moves will be misinterpreted as panic, not leadership. The Waning Days of Leadership in Association Management.

Leadership 100

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Association Subculture

DECEMBER 7, 2009

It seems like the only people who are using membership lists are people who are trying to sell us stuff we dont want at a members only discount we dont need. Competition caused by economic conditions has eaten into members only discounts for years now, and they are rarely competitive enough to get members fired up and excited).

United States 100

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Membership Marketing

APRIL 6, 2012

But it sounds like they can also add a layer of complexity if there is not clear coordination, leadership, and a clear vision. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Everyone seems to agree that chapters can be a very positive contributor to the value proposition of an association.

Survey 40

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Membership Marketing

NOVEMBER 8, 2010

Remembering that 80% will not be active members, 20% will be active participants and 10% will take on leadership roles. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). That the membership model is rapidly changing as a result of increased access to free information. Its not easy. Blog Archive.

Marketing 40

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Association Subculture

MARCH 8, 2011

Tuesday, March 8, 2011. Is a “better marketing message” or “finding more attractive discounts” really the answer to doubling your membership base? March 10, 2011 10:09 AM. March 10, 2011 10:12 AM. March 21, 2011 5:29 AM. March 21, 2011 8:52 AM. leadership. (9). Eric Lanke.

Innovation 100

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