Membership Marketing

JUNE 3, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. ANA leadership realized that significant changes were needed to reverse the membership decline and stop the hemorrhaging. Find it on Amazon. Find it on Amazon. [1]

Case Study 52

Case Study Recruiting Recruitment Revenue 52

Association Subculture

OCTOBER 11, 2011

Tuesday, October 11, 2011. For far too long we have wandered in the wilderness of non-dues revenue, return on investment, sales and marketing. Nobody needs your 10% Hertz rental car discount. I'd love a 30% Hertz discount though. October 15, 2011 3:04 AM. The Waning Days of Leadership in Association Management.

United States 100

United States Discount Class Leadership 100

Idea Architects

MAY 8, 2012

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. For the first five years I was a co-founder and partner (with Karyn Nishumura Sneath ) of a leadership development practice called like minded people. Dont discount price. Jeffrey Cufaude, Idea Architects.

Columbus 60

Columbus DC Louisville Houston 60

Association Adviser

AUGUST 25, 2016

Three years after rolling the dice on dues, ICF’s revenue grew to $6 million from $3.5 For most industries and professions, Hildebrand said the main reasons that people join associations are for insurance, affinity discounts, professional training, networking and high-value information. million and retention increased by 27 percent.

millennials 60

millennials Ohio Proposal California 60

Association Subculture

FEBRUARY 24, 2010

Continued success often masks indicators of potential danger leaving the leadership less inclined to listen to warnings. Members, Members, Members – Beware of leadership which, absent direction from legitimate needs outlined in the mission and vision, begins to obsessively focus on new member acquisition. Not necessarily.

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Association Subculture

DECEMBER 7, 2009

We cant simply eliminate what may be our largest source of revenue and still do business the same way we always have. What do you do about revenue streams being shared in a national/state/regional association structure? Trade shows were the major source of revenue. The Waning Days of Leadership in Association Management.

United States 100

United States Price America System 100

Membership Marketing

OCTOBER 10, 2011

Monday, October 10, 2011. Having a clear message from leadership regarding the vision and purpose of the organization. at Monday, October 10, 2011. Labels: 2011 Benchmarking Survey , Growing Membership , Quotes. October 13, 2011 3:54 PM. October 13, 2011 5:29 PM. ▼ 2011. (29). Publications.

Marketing 40

Marketing Survey Social Media Price 40