Membership Marketing

JUNE 3, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. ANA leadership realized that significant changes were needed to reverse the membership decline and stop the hemorrhaging. Find it on Amazon.

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Case Study Recruiting Recruitment Revenue 52

Velvet Chainsaw

OCTOBER 3, 2012

I applaud this conference and its leadership for leveraging social media and asking the speaker to help promote the event through social media. Even if you give them a discounted or free registration, the relationship must be disclosed. I think this is definitely what many conferences should do. How should it be disclosed?

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Social Media Guidelines Conference Discount 40

Association Subculture

FEBRUARY 24, 2010

Continued success often masks indicators of potential danger leaving the leadership less inclined to listen to warnings. Members, Members, Members – Beware of leadership which, absent direction from legitimate needs outlined in the mission and vision, begins to obsessively focus on new member acquisition.

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Recruiting Recruitment Leadership Revenue 100

SCD Group

JULY 11, 2012

Recruit members or donors? Your existing content efforts (including social media activities) should be assigned to measurable marketing objectives: 1) Membership Recruitment and Retention. 3) Reputation/Thought Leadership. Save $100 on your registration: enter discount code SCDGROUP. ► 2011. (42). at 4:46 PM.

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SCD Group

JULY 22, 2012

Discounting fees for the unemployed? Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. So Why Test in Membership Recruitment? “But whether you choose to discount or not, the more important point is that it pays to conduct statistically valid market tests. ► 2011. (42).

Discount 40

Discount Price eBook Recruiting 40

Trade Association CEO Blog

MAY 27, 2011

The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. Friday, May 27, 2011. While these overt attempts at recruiting are honorable, they enjoy little success for those of us with little hooks.

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Newsletter Recruiting Recruitment Maryland 28

Membership Marketing

OCTOBER 10, 2011

Monday, October 10, 2011. Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. Integrated marketing is key - no one channel is guaranteed for recruitment or renewal. Having a clear message from leadership regarding the vision and purpose of the organization.

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Marketing Survey Social Media Price 40