SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts. ► 2011. (42).

Content 40

Content Columbus Ohio eBook 40

SCD Group

AUGUST 30, 2012

Example: Nationwide bumped ad buy 35% to $200+ million in 2011. Here are some examples: · American Academy on Communications in Healthcare (AACH) wanted to reach chief medical officers at major medical centers. Save $100 on your registration: enter discount code SCDGROUP. ► 2011. (42). September 4-6, 2012.

San Francisco 40

San Francisco Columbus Ohio Tools 40

Association Subculture

FEBRUARY 24, 2010

Continued success often masks indicators of potential danger leaving the leadership less inclined to listen to warnings. Members, Members, Members – Beware of leadership which, absent direction from legitimate needs outlined in the mission and vision, begins to obsessively focus on new member acquisition. communications. (4).

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Off Stage

JUNE 27, 2011

27, 2011 - Better Association Websites. Today’s communication depends on the dimension of interactivity, of real time call and response, of dialogue. Of course, your association has many products for members and for the public: offer special sales and discounts, merchant coupons for affiliate members’ services.

Social Media 40

Social Media Discount Products Organization 40

Membership Marketing

OCTOBER 10, 2011

Monday, October 10, 2011. Having a clear message from leadership regarding the vision and purpose of the organization. at Monday, October 10, 2011. Labels: 2011 Benchmarking Survey , Growing Membership , Quotes. October 13, 2011 3:54 PM. October 13, 2011 5:29 PM. ▼ 2011. (29). Publications.

Marketing 40

Marketing Survey Social Media Price 40

Association Adviser

AUGUST 25, 2016

For most industries and professions, Hildebrand said the main reasons that people join associations are for insurance, affinity discounts, professional training, networking and high-value information. Source: Association Adviser Communications Benchmarking Survey 2016. 1 source of information — up from 28 percent in 2011.

millennials 60

millennials Ohio Proposal California 60

Association Subculture

DECEMBER 7, 2009

It seems like the only people who are using membership lists are people who are trying to sell us stuff we dont want at a members only discount we dont need. Competition caused by economic conditions has eaten into members only discounts for years now, and they are rarely competitive enough to get members fired up and excited).

United States 100

United States Price America System 100

Association Subculture

MARCH 19, 2010

Smoke and mirrors is a time-tested tradition meant to distract key stakeholders while the leadership grapples with the fact there is no there, there. Yes, strong action may be called for but repeated aggressive moves will be misinterpreted as panic, not leadership. The Waning Days of Leadership in Association Management.

Leadership 100

Leadership Social Media United States Maine 100

Membership Marketing

NOVEMBER 8, 2010

Remembering that 80% will not be active members, 20% will be active participants and 10% will take on leadership roles. It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. ► 2011. (29). 2011 Benchmarking Survey. (9).

Marketing 40

Marketing Recruiting Recruitment Survey 40

Association Subculture

MARCH 8, 2011

Tuesday, March 8, 2011. This paper is a MUST READ for anyone interested in innovation in our association community. Is a “better marketing message” or “finding more attractive discounts” really the answer to doubling your membership base? March 10, 2011 10:09 AM. March 10, 2011 10:12 AM.

Innovation 100

Innovation Price United States Education 100