Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Speaking Engagements. Speaking Engagements.

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Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

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Social Media Marketing Price Survey 40

Membership Marketing

FEBRUARY 16, 2011

Wednesday, February 16, 2011. Participate in the 2011 Membership Marketing Benchmarking Survey. We have just launched the questionnaire for the 2011 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. at Wednesday, February 16, 2011. Newer Post.

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Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. ► 2011. (29). Speaking Engagements.

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Recruiting Recruitment Price Chicago 40

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. You can test price points by offering a special acquisition dues discount to new members. Publications.

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Recruiting Recruitment Marketing Price 40

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. ► 2011. (29).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

DECEMBER 22, 2011

Thursday, December 22, 2011. Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. at Thursday, December 22, 2011. Shipping discounts on long haul type shipping 7. December 22, 2011 6:59 PM. December 23, 2011 10:06 AM. December 31, 2011 11:34 AM.

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Membership Marketing

NOVEMBER 11, 2011

Friday, November 11, 2011. Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program.

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Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 4, 2011

Tuesday, January 4, 2011. Open Community: A Little Book of Big Ideas for Associations Navigating the Social Web. Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Speaking Engagements.

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? January 28, 2011 6:28 PM.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

JULY 5, 2011

Tuesday, July 5, 2011. Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. Growth in new member recruitment appears to be a big driver in membership growth. at Tuesday, July 05, 2011. Labels: 2011 Benchmarking Survey.

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Report Survey Price Recruiting 40

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 7, 2011

Friday, October 7, 2011. Recruitment, Retention, and Engagement Trends. at Friday, October 07, 2011. October 7, 2011 1:41 PM. November 21, 2011 12:15 PM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Speaking Engagements.

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SCD Group

JULY 11, 2012

Recruit members or donors? Your existing content efforts (including social media activities) should be assigned to measurable marketing objectives: 1) Membership Recruitment and Retention. Save $100 on your registration: enter discount code SCDGROUP. ► 2011. (42). Is it to enhance brand awareness?

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Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. Unleash the Power of Market Testing in your Membership Recruitment. News on Social Media and Membership Marketing. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Membership Recruitment. (4).

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Report Marketing Price Survey 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. January 3, 2011 11:58 AM. Unleash the Power of Market Testing in your Membership Recruitment. Speaking Engagements.

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Tools Marketing Recruiting Recruitment 40

Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Fundraising with Social Media. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Membership Recruitment. (4). Tony can be reached at Tony@MarketingGeneral.com.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

OCTOBER 10, 2011

Monday, October 10, 2011. Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. There is no "silver bullet" - direct mail, email, social media, events, member get a member. Integrated marketing is key - no one channel is guaranteed for recruitment or renewal.

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Marketing Survey Social Media Price 40

Membership Marketing

DECEMBER 30, 2011

Friday, December 30, 2011. • Free download of the 2011 Membership Marketing Benchmarking Report. at Friday, December 30, 2011. December 30, 2011 5:55 PM. December 31, 2011 11:11 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). Tony Rossell. Newer Post.

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Tools Marketing Price Report 40

Membership Marketing

FEBRUARY 21, 2011

Monday, February 21, 2011. Greg Ferenstein, In a cutthroat world, some Web giants thrive by cooperating, The Washington Post, February 19, 2011. at Monday, February 21, 2011. This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? Newer Post.

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

MARCH 14, 2011

Monday, March 14, 2011. at Monday, March 14, 2011. March 16, 2011 3:51 PM. March 16, 2011 4:14 PM. March 17, 2011 4:26 AM. In that case, a modest dues discount led to dramatic returns. Also, take a look at my July, 2007 post on discounts (see link below). Speaking Engagements. Speaking Engagements.

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Membership Marketing

APRIL 23, 2012

• Associations that offer an “early-renewal discount” were more likely to see an increase in renewal rates over the past year (24% to 19%). Unleash the Power of Market Testing in your Membership Recruitment. News on Social Media and Membership Marketing. ► 2011. (29). Dues Discount. (4).

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Marketing Price Survey Report 40

Membership Marketing

OCTOBER 20, 2011

Thursday, October 20, 2011. at Thursday, October 20, 2011. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Publications.

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Marketing Price Case Study Survey 40

Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Fundraising with Social Media. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). View my complete profile. 5 months ago.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 14, 2011

Monday, November 14, 2011. at Monday, November 14, 2011. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). Five Steps to Building a Membership Recruitment St. 2011 Benchmarking Survey. (9). Dues Discount. (4). Speaking Engagements. Speaking Engagements.

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Marketing Price Survey Tips 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Blog Archive.

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Marketing Social Media Price Survey 40

Membership Marketing

MARCH 7, 2011

Monday, March 7, 2011. I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. at Monday, March 07, 2011. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29).

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Membership Marketing

DECEMBER 12, 2011

Monday, December 12, 2011. at Monday, December 12, 2011. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Speaking Engagements. Speaking Engagements. Publications. Membership Marketing News You can Use. Tony Rossell.

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

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Marketing Report Price Survey 40

Membership Marketing

JUNE 18, 2011

Saturday, June 18, 2011. The Economist , The Test of Time, June 11-17, 2011, p 20. at Saturday, June 18, 2011. June 23, 2011 12:33 PM. August 4, 2011 3:14 PM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Publications.

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Membership Marketing

MARCH 31, 2011

Thursday, March 31, 2011. We have started to work our way through the crosstabs for the 2011 Membership Marketing Benchmarking Report and some great data is showing up from the responses provided by the 650 participating associations. at Thursday, March 31, 2011. Labels: 2011 Benchmarking Survey , Dues Increase.

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Membership Marketing

DECEMBER 28, 2010

So here are three resolutions that you may want to make for a more successful membership year in 2011. The content offer may be presented through SEM, online ads, or to visitors to the organizations website or social media sites. ” What are your membership marketing resolutions for 2011? ► 2011. (29).

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Marketing Price Survey Recruiting 40

Membership Marketing

JULY 26, 2011

Tuesday, July 26, 2011. at Tuesday, July 26, 2011. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Speaking Engagements. Speaking Engagements. Publications. Yes Marketing Works. Tony Rossell. Email This BlogThis!

Marketing 40

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Membership Marketing

JULY 22, 2011

Friday, July 22, 2011. What I find is the most membership problems exist in one of the five lifecycle stages of awareness, recruitment, engagement, renewal, or reinstatement. at Friday, July 22, 2011. August 2, 2011 6:18 PM. August 4, 2011 3:11 PM. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

OCTOBER 21, 2011

Friday, October 21, 2011. As of the end of August 2011, Costco reported 25.0 ” Forbes added that “in Q4 2011, the new member sign-ups witnessed an increase of 22% as compared to a year ago.” at Friday, October 21, 2011. October 27, 2011 1:17 PM. October 27, 2011 4:47 PM. Publications.

Case Study 40

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Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile.

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