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Building Value: How Associations Can Leverage the IKEA Effect

Association Success

That’s essentially what Michael Norton, Daniel Mochon, and Dan Ariely did with one group of participants in a series of 2011 studies. Can your members easily submit op-eds or articles to your blog or newsletter? Even more fun fact: that process is actually how I got recruited to write this blog post. See how that works?

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Members Get Members. Staff? Not So Much.

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Friday, May 27, 2011. Need C6 Support? Contact Me. Not So Much.

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Trade Association CEO Support: Event Planning Checklist

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Thursday, August 18, 2011. ▼ 2011. (12). Need C6 Support?

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Trade Association CEO Support: Balancing the Board-CEO.

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Tuesday, October 18, 2011. ▼ 2011. (12). Need C6 Support?

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SCD Group: 10 Reasons Why Content Marketing Benefits.

SCD Group

most associations don’t use the term “content” but rather call it publications, websites, conferences, webinars, newsletters, etc. To recruit/retain more members. To recruit participation in our conferences, events and other programs. 5 Articles on Association Meetings & Education. ► 2011. (42).

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Stronger by Association: How to Start an Association

AMR Management Services

There is value in what hes doing -- connecting members, providing job posting services for employers and hosting some educational opportunities. Develop sound communications tools This can range from a printed or email newsletter to a simple website. Focus efforts on both member recruitment and retention. ► 2011. (37).

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Maintain Motivation and Balance to Avoid Small-Staff Burnout

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. ► 2011. (12). ► October 2011. (2). Need C6 Support?