Building Value: How Associations Can Leverage the IKEA Effect
Association Success
DECEMBER 7, 2017
That’s essentially what Michael Norton, Daniel Mochon, and Dan Ariely did with one group of participants in a series of 2011 studies. Can your members easily submit op-eds or articles to your blog or newsletter? Even more fun fact: that process is actually how I got recruited to write this blog post. See how that works?
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