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The more you know: Salesforce Person Accounts for associations

Nimble AMS

S ome of America’s leading businesses like New York Life, Bank of America, Voya , Philips, Target, and CVS are leveraging Person Accounts to revolutionize reporting. Originally, Salesforce started as a Business-to-Business (B2B) tool. In 2011 we started using Person Accounts and we have just loved it ever since.”

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Seen Elsewhere: Resources for Trend Scanning, Gaming, Productivity

Idea Architects

Summary: A selection of thought-provoking websites from beyond the association management realm that offer new ideas for association executives. For a great example of gaming in action, watch this 8-minute video on how the New York Public Library engaged 500 people overnight in writing a book about its collections. Dec 2011 (6).

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Why Laser Pointers Give Pilots Headaches

Associations Now

Handheld laser pointers have always received mixed reviews—first considered useful as a business tool, they quickly became annoying in public settings. In 2011, the Air Line Pilots Association (ALPA) sponsored a conference on laser attacks on aircraft , an event that saw legislators quickly siding with the pilots’ union.

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Debunking Five Myths About Google+

Association Adviser

Many of the tools Google+ provides, including Hangouts, are unique to the platform and they are fully integrated into and work seamlessly with other Google products, including Google Apps for businesses. Google’s new search algorithm also weighs frequency of posting and whether content is original. She is based in New York City.

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Membership Wakeup Call for Associations

Association Adviser

If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012). more and more associations to turn to predictive analytics and other membership data analysis tools.

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Mobile-Friendly Design: No Longer a Nice-To-Have

Associations Now

Speaking from personal experience, one thing I can say that’s nice about Associations Now ‘s web presence being relatively new is that we didn’t have a lot of the big problems that media outlets with a lot of legacy content do. You’ll notice that he doesn’t dive into the actual tools until about halfway in.

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Plexus Consulting Group?: Crucial Conversations

Plexus Consulting

Monday, March 21, 2011. Coincidentally, it’s titled Crucial Conversations: Tools for Talking when Stakes are High. Authors are Patterson, Grenny, McMillan and Switzler, published in 2002 by McGraw Hill, and subsequently a New York Times bestseller. ▼ 2011. (56). or international market expansion.