2011 Newsletter Recruitment Strategy 
SCD Group
OCTOBER 4, 2012
Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion? How to Create a Content Strategy in 9 Steps.
Association Adviser
MAY 23, 2018
On the bright side, this is an improvement from the 54 percent who reported the same problem in 2016, but still an increase from the minority of 11 percent of respondents who said this was a major issue for them back in 2011. Almost half of respondents rely on a one-size-fits-all strategy. It’s also great for recruitment!
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Association Success
DECEMBER 7, 2017
That’s essentially what Michael Norton, Daniel Mochon, and Dan Ariely did with one group of participants in a series of 2011 studies. Can your members easily submit op-eds or articles to your blog or newsletter? Even more fun fact: that process is actually how I got recruited to write this blog post. See how that works?
Spark Consulting
MARCH 6, 2014
PH: ASAE also conducted a subsequent study based on The Decision to Join in late 2011, and it confirmed a number of critical elements originally reported in DTJ and DTV, namely that younger generations are joining and participating, that members are pro-social, and that they generally prefer adhoc roles. EE: They’re almost limitless.
Trade Association CEO Blog
MAY 27, 2011
Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more.
Membership Marketing
NOVEMBER 1, 2010
Maximizing your Website as a Tool for Membership Recruitment. He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Speaking Engagements.
SCD Group
SEPTEMBER 12, 2012
most associations don’t use the term “content” but rather call it publications, websites, conferences, webinars, newsletters, etc. Too often; however, our content is produced without any content strategy and without a common core. So, the key question is: “Why should my association have a content strategy?”
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