2012 Certificate Marketing Revenue 
Associations Now
FEBRUARY 23, 2017
The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. Other education offerings include a professional certification for cardiac rehab professionals, as well as certification for cardiovascular and pulmonary rehab programs.
Association Law
JULY 15, 2010
Certification Programs: A Legal Issues Checklist. Establishing or operating a certification program is rarely a simple matter. Certification programs frequently provide compelling membership value, and enviable revenue streams. On the other hand, numerous issues arise with a certification program.
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Velvet Chainsaw
SEPTEMBER 17, 2012
From my independent research, some organizations charge $50–$85 per hour of instruction but the average for trade associations with multiple hours of education and tradeshow revenue to supplement runs in the $20–$30 range. Often the ratio of participants actually involved in pursuing certification is less than 10 percent.
Forj
DECEMBER 29, 2017
We use our knowledge of practical use cases to put the media and marketing hype in perspective. When a learner accumulates a sufficient balance of CE credits over a certain span of time, she achieves maintenance of certification. You’ll notice that right away below the fold. Innovation Trigger.
Membership Marketing
APRIL 22, 2011
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In our 2011 Membership Marketing Benchmarking research, we again asked where email was used in the marketing process. The 2010 U.S.
Associations Now
MAY 18, 2016
The right nonmember price for association products boosts revenue, makes membership more appealing, and steers clear of antitrust concerns. ASAE benchmarking research from 2012 showed a median markup of 25 percent on association products and services for nonmembers compared to members (the average markup was 36 percent). Not very many.
Associations Now
APRIL 23, 2013
The International Association of Venue Managers (IAVM) and the International Association of Exhibitions and Events (IAEE) have formed an alliance to cross-market educational programs, networking events, and other products and services, the groups announced last week. We increase revenue, but it’s about adding value for our members.”.
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