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The Emergence of the Chief Data Officer: Part 1 of 3

Association Adviser

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. That’s more than double the number we counted in 2012.

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SCD Group: 30 Marketing Tips for Associations: Highly Rated Ideas.

SCD Group

Monday, August 13, 2012. 30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. Causeaholic. AMR Management Services. Stronger by Association.

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Best of the Web – March 2013

Association Adviser

Association Publishing Market Puts Digital in Focus. The New York Times. Eight Hidden But Powerful Google Tools for Business. If you know where to look, you can find a treasure trove of free or practically free tools to help grow your business. ASAE 2012 Marketing Membership & Communications Conference.

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How to set up a life coaching business

Disciple Media

2: Conduct market research: Some suggest you should create an executive summary, but for life coaching, that’s just overkill. See who your competitors are, how they market their services, whether they use a website or app, how much they charge and other relevant facts. Who is my target market? Step 5: Create your marketing plan.

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The Hidden Costs of Inefficiency

Associations Now

Just ask New York City’s Metropolitan Transportation Authority (MTA). Between 2000 and 2010, the city’s MetroCard system was an unexpected profit center for the city, as passengers let $500 million in prepaid fares expire, according to The New York Times. Expired card value does benefit the MTA.

Cost 40
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Membership Wakeup Call for Associations

Association Adviser

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. more and more associations to turn to predictive analytics and other membership data analysis tools.

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How Much Code Should You Know?

Associations Now

And being an early adopter, I’m generally cognizant of both the tools and the basic ideas out there. President Obama, for one, is firmly in the learn-to-code camp: And so is former New York City Mayor Michael Bloomberg, who famously claimed in 2012 that he was learning to code as part of a New Year’s resolution.