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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

OCTOBER 4, 2019

MemberSuite shares the secret to retaining new members. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Vietnamese-style pork meatballs , a recipe from the New York Times, came together quickly for a weeknight meal.

LMS 186

LMS DC Social Media Washington 186

Reid All About it

DECEMBER 14, 2018

He breaks this “bag” down into the people, policies, talents, and tools an association IT director needs to move his or her organization forward. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019.

Vermont 285

Vermont DC Washington Education 285

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APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Host: New York Society of Association Executives. Presenter: Kevin Whorton, president, Whorton Marketing & Research. Career changers. 1 CAE credit.

Revenue 195

Revenue Technology Education Video 195

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. Learn how to raise awareness and increase engagement by using blogging tools. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Presenters: Grazia Mohren, vice president of marketing, BizBash.

Tools 175

Tools Social Media Case Study Marketing 175

Higher Logic

JUNE 19, 2019

Customer experience executives from around the world gathered in New York last week to receive some disappointing news from Forrester Research at the Forrester CX NYC Conference. Linking tools to each other and to that journey will make the customer experience frictionless. Thankfully, the mood was far from despair.

Strategy 136

Strategy New York Examples Resources 136

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. Learn how to raise awareness and increase engagement by using blogging tools. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Presenters: Grazia Mohren, vice president of marketing, BizBash.

Tools 150

Tools Social Media Case Study New York 150

Associations Now

SEPTEMBER 28, 2015

Using a mix of theatrics and marketing techniques, a New York cooperative takes an old-school approach to marketing. Marketing has evolved with the onset of the digital age. But for New York City-based branding group Kaluk, there’s still merit in advertising the old-fashioned way.

New York City 40

New York City Marketing New York Class 40

Associations Now

AUGUST 6, 2019

It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.” Consider whether you’re striking the right tone.

Los Angeles 79

Los Angeles New York City New York Recruiting 79

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. – How Documentaries Are Disrupting the Future of Content Marketing.

Newsletter 195

Newsletter Survey Team Software 195

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OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Learn how to effectively approach this market, gain their support, stimulate their engagement, and retain their valuable membership. Presenters: Shashi Bellankonda, chief marketing officer, Surefire.

millennials 150

millennials eBook Washington Innovation 150

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. More info/register.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Dating app Happn uses geolocation tools to recreate chance encounters , reports Fiona Zublin at Ozy. Data Is for Marketers.

millennials 307

millennials Montana Class Education 307

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JANUARY 12, 2018

Some quick hits: The New York Times, with more than 3.5 Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); Lunch provided.

DC 153

DC Washington eBook Marketing 153

Reid All About it

SEPTEMBER 17, 2021

Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and skill sets to the new reality. Companies have dozens of options for spending their marketing dollars.

Content 195

Content LMS District of Columbia Tips 195

Associations Now

SEPTEMBER 20, 2018

In comments to The New York Times , employment attorney Debra Katz, who is not involved in the case, said the conduct described in the complaint “seems pretty egregious. The fact that [the employers are] using this tool to facilitate discrimination absolves neither the hiring business nor Facebook.”.

North Carolina 68

North Carolina New York Class America 68

Associations Now

NOVEMBER 26, 2019

It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.” Consider whether you’re striking the right tone.

Los Angeles 52

Los Angeles New York City New York Recruiting 52

Reid All About it

MARCH 15, 2013

Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every content marketer needs. Tagged: Content Marketing , Marketing , Membership , Web and Social Media.

Social Media 150

Social Media Colorado New York Analysis 150

YourMembership

JULY 3, 2014

New laws were developed to support and define these new groups and the role they would come to play in our educational and political system. was the Chamber of Commerce of the State of New York, which was formed in 1768 by 20 merchants. Nearly 246 years later, it survives today as the Partnership for New York City.

New York City 150

New York City New York United States America 150

Associations Now

AUGUST 9, 2019

Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. For your performance marketing team, “dark social” might as well be the dark side of the moon. In fact, one report says about 84 percent of social shares happen via dark social, according to marketing firm RhythmOne.

New York 69

New York Social Media Price Content 69

Associations Now

JULY 19, 2019

Microsoft’s chat and collaboration service Teams now has a bigger daily user base than Slack, but their use cases differ in important ways—particularly in terms of how they integrate with other tools. Of course, Microsoft’s ownership of that competitor probably gave it a leg up in the market.

Team 53

Team New York Tools Maine 53

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Reid All About it

JANUARY 5, 2018

Golden Hill: A Novel of Old New York by Francis Spufford was on lots of best-of-2017 lists, the adventures of a mysterious young man in mid-eighteenth century Manhattan, thirty years before the American Revolution. Anna Toon, product marketing manager for careers & education, Community Brands. Tue 1/9 at 12 p.m.

Nashville 150

Nashville eBook DC Chicago 150

Reid All About it

JANUARY 26, 2018

Steven Johnson in The New York Times says, Bitcoin “may well turn out to be a genuinely revolutionary breakthrough and at the same time a colossal failure as a currency.” Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! Tue 1/30 at 12 p.m.

DC 225

DC Washington millennials Chicago 225

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JUNE 5, 2020

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. To be a disruptor, you have to have a kick-ass box of tools and you have to know how to use them. What the deuce? I knew you would appreciate it.”

Innovation 273

Innovation Conference FAQ Industry 273

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. While this isn’t CAE credit eligible, we guarantee you’ll walk away with new resources, tools, ideas and peers in the CRVM space. Email Marketing Workshop. Host: New York Society of Association Executives. More info/register. Host: ASAE.

Revenue 370

Revenue North Carolina Industry Technology 370

Associations Now

APRIL 11, 2019

Google reinvents the retired social network Google+ as a workplace communication tool for Google Apps. In other words, it’s now positioned as a workplace tool—and not a platform to, say, share family vacation photos with friends. Whether the revamped tool finds wider adoption is another story. The New York Times investigates.

New York 53

New York Tools Communications Content 53

Reid All About it

MARCH 5, 2021

Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Hear about the strategies and tools modern associations are using to supercharge member engagement. Director of Client and Market Success, ?rasa.io.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

APRIL 5, 2019

Human contact is becoming a luxury good ,” said Nellie Bowles at the New York Times. The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. Presenter: Amilya Antonetti, Chief Digital Strategist and Marketing Officer at Steve Harvey World Group.

District of Columbia 170

District of Columbia DC Washington LMS 170

Associations Now

MARCH 7, 2014

cities and states are getting creative when it comes to how they market themselves. If it’s true, it looks like there’s a new trend in the destinations space. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions.

Chicago 40

Chicago Marketing Iowa California 40

Associations Now

APRIL 9, 2019

Also: turning attendees into new members. There are a variety of tools that increase an association’s productivity, but one of the most essential is an effective office space. If your organization is in the market for a new workplace, a “smart office” might be the way to go. Turn Attendees Into New Members.

New York 52

New York Recruiting Recruitment Maine 52

Association Subculture

JUNE 26, 2014

What a beautiful idea to choose to use new terms to shift the conversation to one about "accessibility" not "disability." There is legislation currently being considered in New York that would do this statewide. communications marketing members membership' Doing that requires a shift in tone, language and objective.

New York 100

New York Recruiting Recruitment Examples 100

Beth Kanter

OCTOBER 31, 2012

One of the key messages in the book is that nonprofits should not start with the tools and data, but start to clearly define success and their audience. By doing so, they will understand the few data points and the tools needed to collect that data to figure out if they have been successful! Then check out Simply Measured.

Tools 28

Tools New York City Social Media Seattle 28

Reid All About it

FEBRUARY 1, 2019

WBT Systems shares examples of association membership models that include online learning , reasons your association should explore this new type of membership model, and issues to consider before you make any changes. The Book Review (New York Times): my kitchen companion this morning. Some things never change. Book Cougars.

Certificate 107

Certificate Chicago DC Washington 107

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FEBRUARY 2, 2018

This report explains why every association should have a new member onboarding or orientation program, what you should expect from your program, how to launch the best program, and how to improve your existing program. Last week, I shared an excellent article from The New York Times Magazine about Bitcoin and its underlying technology.

Chicago 93

Chicago Nashville DC eBook 93