Remove 2013 Remove Innovation Remove Marketing Remove Recruitment
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2013 Membership Marketing Observations

Membership Marketing

Growth of Online Marketing: More and more marketing dollars are moving toward various forms of online advertising. These digital marketing methods are being adopted because they are track able, scalable, measurable and global. In January, we will be launching our next Membership Marketing Benchmarking Survey.

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Introducing the 2020 Community Movers + Shakers

Higher Logic

Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry. He’s clear that this program is about community as a strategy – not social media tools or marketing.

Software 317
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Thursday Buzz: Where Associations Saw Their Membership Grow in 2013

Associations Now

Early results from a new study show that recruitment, not renewals, drove member growth for many associations. Also: the consistent craft that drives innovation. That’s according to early results from the 2014 Membership Marketing Benchmarking Report , shared by Tony Rossell, senior vice president of Marketing General, Inc.

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Members Hire Tomorrow’s Associations

Potomac Core

Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. We don’t let anything get past us” notes Zucarro as his experienced team is ready to address any market or regulatory obstacle that will prevent the rotors from turning. Lori Anderson. Matt Rowan.

Industry 144
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A decade of Nimble AMS: A flashback of favorite things

Nimble AMS

To build a ground-breaking product that was innovative and cost effective. We envisioned a future where associations were the superheroes at the forefront of innovation. In 2013, Missouri State Teachers Association ( MSTA) was the first Nimble AMS client to login and start the conversation. . “

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Social Media Roundup: Utilize Word-of-Mouth Marketing

Associations Now

Do you trust them to help you out when it comes to recruiting new members? — Team Slice-Works (@sliceworks) March 29, 2013. Word of mouth can be an important tool, especially when recruiting new members. — SpeakerSue (@SpeakerSue) April 1, 2013. — SpeakerSue (@SpeakerSue) April 1, 2013.

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How User Groups Defer Customer Support Costs While Creating Raving Fans

Higher Logic

That’s up from 2013 by a whopping $20 billion. Recruit Top Human Capital. Innovate and Generate Higher-Quality Solutions. Customers, especially B2B customers, are incredibly innovative and knowledgeable about their industries as well as the products they use. User Groups Pay Long-Term Dividends in Customer Satisfaction.

Cost 134