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Best of the Web – March 2013

Association Adviser

Association Publishing Market Puts Digital in Focus. The New York Times. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. June 9-11, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies.

Georgia 60
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Could Affiliate Marketing Hold Potential for Associations?

Associations Now

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. Using this model, there’s potential for associations to gain a nondues revenue source—but it’s going to require that your organization do its homework. But let’s be clear: It’s not a perfect model.

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IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads

Associations Now

The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. million split among the 305 respondents.

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Who Saved the Electric Car? Norway, That’s Who

Associations Now

The group launched in 1995 to represent Norway’s electric-vehicle manufacturers and sellers, but it has transitioned in recent years to represent the growing number of electric-vehicle owners in the country, according to a 2013 fact sheet on the group [PDF]. dollars in tax revenue this year.

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Supreme Court to Review Colorado “Amazon Tax” Law

Associations Now

Acting on a petition from the Direct Marketing Association, the U.S. The Direct Marketing Association (DMA) will get its day in the nation’s highest court. The high court announced that it would hear Direct Marketing Association v. The appellate court ruled that U.S. The Colorado case isn’t the first on the issue.

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Supreme Court to Review Colorado “Amazon Tax” Law

Associations Now

Acting on a petition from the Direct Marketing Association, the U.S. The Direct Marketing Association (DMA) will get its day in the nation’s highest court. The high court announced that it would hear Direct Marketing Association v. The appellate court ruled that U.S. The Colorado case isn’t the first on the issue.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? ” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question.