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Reads of the Week: March 15, 2013

Reid All About it

Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every content marketer needs. Tagged: Content Marketing , Marketing , Membership , Web and Social Media.

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4 Ways to Re-Embrace SEO in Your Marketing Strategy

Associations Now

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

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Best of the Web – March 2013

Association Adviser

Association Publishing Market Puts Digital in Focus. The New York Times. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. June 9-11, 2013. Social Media Examiner. Are you wondering how to influence potential customers and prospects? Adam Bryant.

Georgia 60
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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Increasingly, people are getting their news online. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready. Google News will display a press release on Business Wire the same way it does for traditional publications.

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Could Affiliate Marketing Hold Potential for Associations?

Associations Now

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. One of those options is affiliate marketing, a model that’s existed online for decades. When done properly, it can help boost the revenues for an online publication in a noticeable way.

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IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads

Associations Now

The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. million split among the 305 respondents.

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Four Important Ideas from paidContent Live 2013

Associations Now

This year’s paidContent Live 2013 was no exception, with many noting just a handful of women on panels, including Alejandra Owens, the managing editor of AARP’s blog. It surfaced several key points about news that translate to associations in important ways. — Ernie Smith (@ShortFormErnie) April 17, 2013.@