Remove 2013 Remove Communications Remove Marketing Remove New York
article thumbnail

Reads of the Week: March 15, 2013

Reid All About it

Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every content marketer needs. He says, “Many social norms just don’t make sense to people drowning in digital communication.”

article thumbnail

Best of the Web – March 2013

Association Adviser

Small communities on blogs and Facebook wield the most influence. Association Publishing Market Puts Digital in Focus. ” Do the publishing experiences of the associations in this article reflect your association’s member communications? . Business 2 Community. The New York Times. June 4-5, 2013.

Georgia 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. Increasingly, people are getting their news online. Google News will display a press release on Business Wire the same way it does for traditional publications.

article thumbnail

Why High-Tech is High(er) on the List for Meeting Planners

Associations Now

And if you are thinking that focusing on a city’s tech scene narrows your options to a few places—San Francisco, Seattle, New York, or Boston—think again. Cities that are home to a bevy of tech companies are generally keen to invest in their communications infrastructure.

article thumbnail

Could “Safe Phone Zones” Help Stop Distracted Driving?

Associations Now

The effort, conducted in cooperation with Travelers Marketing, is designed to give motorists designated spots to look at their phones, so they don’t do it while they’re stuck in traffic. The new zones, which piggyback off the system’s existing traffic oasis locations, include free WiFi and places to sit. “You

article thumbnail

The Emergence of the Chief Data Officer: Part 1 of 3

Association Adviser

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer. What is data anyway?

article thumbnail

Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. What surprised us most in 2013? Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.”