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Reads of the Week: March 15, 2013

Reid All About it

Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every content marketer needs. Even though I love this news, I’m still mad at Google. But, no worries.

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4 Ways to Re-Embrace SEO in Your Marketing Strategy

Associations Now

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. Then it became second fiddle to social media. SEO never died, and neither will social media.

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Increasingly, people are getting their news online. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready. Google News will display a press release on Business Wire the same way it does for traditional publications.

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Social Media Roundup: From Big Ideas To Practice

Associations Now

Apply these ideas from The Atlantic’s New York Ideas Conference to your social media strategy. Also: Gather some knowledge from Forbes’ Top 50 Social Media Influencers list. What do you get when you place some of the world’s most influential social media and consumer thinkers in one room?

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Best of the Web – March 2013

Association Adviser

link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Association Publishing Market Puts Digital in Focus. The New York Times. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. June 9-11, 2013.

Georgia 60
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Social Media Roundup: Turbulence Ahead for Frequent Flyers

Associations Now

The details, and more, in today’s Social Media Roundup: FREQUENT FLYER CHANGES. "Frequent — Kristen Koenig (@KristenKoenig) July 15, 2013. It’s one of several modifications to the popular airline programs, conveniently compiled by The New York Times. MARKETING MYTHS. ht @ KristenKoenig ).

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Social Media Roundup: Don’t Control Your Speakers; Let Them Speak

Associations Now

Give your speakers the trust they deserve, and more, in today’s Social Media Roundup. link] [New @EventMB ] #eventprofs. — Julius Solaris (@tojulius) June 11, 2013. How the New York auto show used #vine to reach millions [link] #socialMarketing #eventprofs. Don’t Speak Up.