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Goodbye e-learning

Aaron Wolowiec

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! Have a formal, documented strategy for their use of technology for learning. Use a learning content management system (LCMS). And trend data are even better.

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How to Mine Data to Improve Your Marketing Strategies

Association Adviser

Defining marketing goals for 2014 and developing specific, measurable objectives allow you to measure your growth and adjust future marketing strategies throughout the year based on the data because you will know what is – and what is not -working. Pricing—What is the pricing structure? Wordtracker.

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The makings of marketing mavens

Aaron Wolowiec

The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. For associations rating themselves most effective at marketing, strategy and planning is their most frequently cited capability.

Marketing 100
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Successfully Tailoring Educational Programs to Europe and Beyond – a LIVE Webinar Jan 23rd @10am Eastern

GlowGlobally

and EU markets Lack of awareness regarding the organization’s offering Need to customize content, pricing and format to the European audience Specificities of the European market (languages, cultures). In 2014, Dr. Perry assumed management of Effective Training, Inc., -centric + rivalry between U.S.

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Lessons From Super Mario Run’s Business Model Stumble

Associations Now

Despite being a pretty solid game, it got savaged by reviewers thrown off by the price tag. See, Nintendo’s business model for the game is similar to the one that worked for games the company has sold over the last 30-plus years: You pay a double-digit price tag for the product, and you get a pretty good game. Goomba Gripes.

Price 58
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Smithsonian Dives Deeper Into Online Learning. What Now for Associations?

Associations Now

This is not the Smithsonian’s first time licensing its content. It’s all Smithsonian content — just another way to get it out there,” said Smithsonian spokeswoman Linda St. It’s all Smithsonian content — just another way to get it out there,” said Smithsonian spokeswoman Linda St.

Mooc 40
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Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Source: Association Adviser and Naylor, LLC 2014. Features Revenue feedback help non-dues revenue pricing resources sponsors'

Revenue 60