Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

Content 100

Content Report Marketing Social Media 100

Association Adviser

DECEMBER 17, 2013

” DuBois added that webinars and virtual events are also a great way for non-members to sample the great programs, content and speakers you have at your live events before committing to attend. “Make sure your content has a long shelf life after presenting it. You’ll know you’ll find a way to get it done in 2014.

Social Media 60

Social Media Sample New York City Revenue 60

YourMembership

MAY 8, 2014

This technological wonder delivered the information age to us front and center, much under the content giant we know as Google, and the world that associations knew for over a century was instantly turned upside down. What would we do?

Analysis 150

Analysis Content Social Media Industry 150

YourMembership

MAY 8, 2014

This technological wonder delivered the information age to us front and center, much under the content giant we know as Google, and the world that associations knew for over a century was instantly turned upside down. What would we do?

Analysis 150

Analysis Content Social Media Industry 150

Aaron Wolowiec

JANUARY 19, 2016

While associations have made headway in navigating communication chaos, only 6 percent of the more than 700 associations surveyed reported they have a fully integrated communications strategy. Perhaps more problematic, however, is that very few associations employ social, mobile or video strategy. But let’s face it.

Communications 100

Communications Social Media Newsletter Video 100

KiKi L'Italien's Acronym Soup

JUNE 28, 2015

The benefit to thinking through your content strategy along with your social media plan, making sure to measure engagement along the way, will allow you to implement a clear, concise strategy. Why is content strategy necessary for your social media plan? 10 new photos every 10 days.

Social Media 100

Social Media Resources Video Content 100

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. IMO, those trends are: Images A huge trend this past year has been the rise of visual content. As social media platforms and the internet as a whole have become more and more crowded with “content,” photos and images have started to dominate.

Social Media 40

Social Media Content Marketing Report 40

Associations Now

JUNE 20, 2014

Following an MMCC presentation on content marketing, an association communications pro explains why what works for for-profits may not for nonprofits. I mean, never, because this strategy would probably never work for actual associations.” — Votenet Solutions (@votenet) June 19, 2014. “Done. . “Done.

Content 40

Content Marketing FAQ Communications 40

Associations Now

SEPTEMBER 17, 2014

A tech giant shows how to lead the way on content strategy through the clever use of paid distribution. Paying to advertise your content may seem crazy to some—for one thing, organic reach is way cheaper—but if your strategy is well-focused, it doesn’t have to be quite so painful. Intel, apparently.

Social Media 40

Social Media Content Event Planning Strategy 40

YourMembership

JUNE 26, 2014

At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. They are making sure there is a large amount of relevant content available for anyone to digest.

Recruiting 150

Recruiting Recruitment Revenue Industry 150

Associations Now

JUNE 18, 2014

Associations have embraced the business of content marketing, but there have been growing pains along the way. According to content marketing expert Joe Pulizzi, speaking at ASAE’s 2014 Marketing, Membership, and Communications Conference, it’s because they aren’t being strategic enough. So what seems to be the problem?

Content 40

Content Marketing Newsletter Strategy 40

WBT Systems

APRIL 25, 2017

In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. These diverse entities all sell accredited continuing education content — and they’re starting to make a dent in the U.S. Brand Recognition: Anybody can sell educational content.

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LMS Certificate Library Education 253

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Sharing LinkedIn’s job board strategies and tactics provided a new perspective about what associations should consider for their own job board initiatives. We’re betting on it!

Social Media 150

Social Media Revenue Recruiting Recruitment 150

Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? 36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. More than a third of this group (36.8

Strategy 40

Strategy Revenue Content Technology 40

Portage Group

AUGUST 15, 2014

Our consulting team offers deep sector expertise across multiple service areas that include: Research , Strategy , Search, Human Resources , and Organizational Performance. Photo : Copyright Peretz Partensk y via Flickr 2014. Series on Member Needs & Satisfaction volunteers What''s New Workshops and Events'

Social Media 100

Social Media Resources Innovation Strategy 100

Aaron Wolowiec

FEBRUARY 11, 2014

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! Have a formal, documented strategy for their use of technology for learning. Use a learning content management system (LCMS). And trend data are even better.

Social Media 100

Social Media System Technology Survey 100

Association Adviser

FEBRUARY 13, 2014

Defining marketing goals for 2014 and developing specific, measurable objectives allow you to measure your growth and adjust future marketing strategies throughout the year based on the data because you will know what is – and what is not -working. Effective SEO begins with strategy and data. Wordtracker. Is Your Site Optimized?

Marketing 60

Marketing Strategy How To North Carolina 60

Associations Now

JUNE 30, 2015

” Too often, we miss opportunities to leverage our old content effectively—despite the fact that audiences freaking love nostalgia. Embrace your evergreen content: Check out a few tips on making that old stuff buzz anew. This is a strategy that the team at Vox has been doing a pretty solid job at. Dig for historic value.

Content 40

Content Newsletter Social Media Strategy 40

Aaron Wolowiec

DECEMBER 16, 2014

The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. For associations rating themselves most effective at marketing, strategy and planning is their most frequently cited capability. Embrace content.

Marketing 100

Marketing Social Media Content Report 100

Higher Logic

JUNE 6, 2019

Social media is an important part of any organizational strategy. can divert your audience from engaging meaningfully with your content. You can look at different behavior patterns to show your members content relevant to them. You gain inbound leads and valuable search engine optimization (SEO) content. We think so.

Tips 136

Tips Social Media Revenue Content 136

Slice-Works

FEBRUARY 20, 2014

Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly sparking “love-at-first-sight” resonance, laying foundations for long-term relationships and leading to a sale, membership renewal or other conversion to profit.

Content 28

Content How To Email Marketing Strategy 28

Associations Now

DECEMBER 9, 2013

While 92 percent of respondents to a recent survey said they use content marketing, nearly three-quarters of those polled rated their efforts middling to ineffective. Content marketing is all the rage these days, and nonprofits—which are definitely not lacking in good stories—are jumping into it with both feet.

Content 40

Content Marketing Social Media Newsletter 40

Slice-Works

NOVEMBER 21, 2013

CONTENT MARKETING OVERVIEW. When we started this series, we said that there were four key elements for building a sound framework for your content marketing strategy : 1. Conducting a content audit. Mapping your content to your prospect buying cycle. Now create a spreadsheet of all your content channels.

Content 28

Content Marketing Social Media Newsletter 28

Aaron Wolowiec

AUGUST 10, 2015

Membership retention saw the largest year-to-year increase, offered by 47 percent of association marketing departments in 2014 compared to 62 percent in 2015. Associations are embracing marketing analytics more closely, with the percentage reporting no usage of analytics dropping from 13 percent in 2014 to 9 percent in 2015.

Report 100

Report Marketing Detroit Social Media 100

Beekeeper Group

NOVEMBER 24, 2014

At Lilly’s Digital Advocacy Institute Conference , Erik Qualman, author of Socialnomics , spoke to attendees about how quickly things evolve in the world of digital and how to create content for the web that holds up to today’s standards. Qualman points out: In 2014, mobile and social are no longer emerging, they are merging.

Content 28

Content Social Media Video Innovation 28

Associations Now

AUGUST 2, 2017

As part of its ongoing digital strategy, the American Geophysical Union is hosting an API Challenge to advance scientific discovery in the data community. The API Challenge is the latest installment in AGU’s ongoing digital strategy, which began in 2014, to make its content and data more accessible.

Social Media 100

Social Media Software Content Products 100

Beth Kanter

DECEMBER 10, 2013

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. The 2014 version – new and improved has arrived! The 2014 LightBox Collaborative Editorial Calendar has arrived!

Strategy 28

Strategy Content Tools Newsletter 28

YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Utilize NeuroMarketing Strategies. Be a Content Curator. Petersburg, FL. 4) Deliver to your members’ reptilian brain.

Marketing 150

Marketing Social Media Resources Content 150

Velvet Chainsaw

FEBRUARY 11, 2014

As an association education professional, you too can buck tradition by searching for hidden treasures of content and delivering them to your members. Where is that intersecting X that guides association leaders to the right content for the right person at the right time delivered in the right manner at the right place? Learn More.

Education 40

Education Content How To Florida 40

YourMembership

OCTOBER 16, 2014

While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy. This includes ads for jobs, seminars, and other content. This accounts for around 20% of LinkedIn’s total revenue.

Social Media 150

Social Media California Class Revenue 150

YourMembership

AUGUST 29, 2014

I just returned from the 2014 ASAE conference in Nashville, TN and I was thinking about how rewarding going to conferences can be. So many new trends, cutting edge strategies and best practices. A conference speaker should know the audience, and therefore tailor their content to be relevant to that audience. 2) Realistic.

Conference 150

Conference How To Nashville Team 150

YourMembership

JULY 27, 2015

Present by Tina Turner, VP Client Strategy & Product Development, YM Learning, we took a look at some of the advances in technology that have made implementing a Learning Management System (LMS) more affordable for associations than ever before. Standing pat is no longer an option.

LMS 150

LMS Ohio Learning Management System Cost 150

GlowGlobally

DECEMBER 13, 2018

and EU markets Lack of awareness regarding the organization’s offering Need to customize content, pricing and format to the European audience Specificities of the European market (languages, cultures). In 2014, Dr. Perry assumed management of Effective Training, Inc., -centric + rivalry between U.S.

Education 60

Education Chicago Products Course 60

Aaron Wolowiec

SEPTEMBER 30, 2014

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. The time is now; the fourth quarter of 2014 is filled with a myriad of seasonal events. Set and track goals.

Tips 100

Tips Marketing Strategy Content 100

Higher Logic

JANUARY 7, 2016

Demand Metric study, 2014) This effective involvement is possible with the right balance of meaningful impact and innovation using smart risk mitigation and ROI. Did you know two thirds of organizations with highly involved executives are seeing their communities influence 16% or more of their organizations’ total revenue?

Sample 120

Sample Project Revenue Leadership 120

Associations Now

MAY 5, 2014

Why a “business out front, party in the back” strategy may help you better leverage your online community. Also: Terminology matters when you describe your content leaders at events. In other words, having a multitiered, mulletlike strategy will ensure you’re reaching members from all angles.

Social Media 40

Social Media Strategy Video Conference 40

Mizz Information

MARCH 19, 2014

So with this in mind, and given that Facebook is probably where the majority of organizations with little or no ad budget are spending most of their time and effort when it comes to social media, I think it’s about time to stop being shocked or in denial about the inevitable and instead start plotting your post-Facebook social media strategy.

Social Media 40

Social Media Strategy Resources Tools 40