Potomac Core

MAY 3, 2016

Its focused advocacy strategies are key components of achieving Association relevance despite market turbulence. Factors that include China, oil price volatility, a less than robust U.S. As part of its 2014 Strategic Planning, TFI established an Industry Stewardship and Sustainability strategy.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Aaron Wolowiec

DECEMBER 16, 2014

The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. For associations rating themselves most effective at marketing, strategy and planning is their most frequently cited capability.

Marketing 100

Marketing Social Media Content Report 100

GlowGlobally

JANUARY 31, 2015

For many years, MCI has been active globally among corporations, governments, university and non-profit sectors to develop, implement and promote sustainability strategies for meeting industry destination and service suppliers as well as corporate and association executives seeking to reduce the negative impact of their meetings.

Certificate 60

Certificate Strategy Class Technology 60

Associations Now

JANUARY 3, 2017

Despite being a pretty solid game, it got savaged by reviewers thrown off by the price tag. See, Nintendo’s business model for the game is similar to the one that worked for games the company has sold over the last 30-plus years: You pay a double-digit price tag for the product, and you get a pretty good game. Goomba Gripes.

Price 72

Price Content Certificate Industry 72

Associations Now

AUGUST 8, 2013

The carrier announced on August 5 that it will upgrade its business-class amenities by offering lie-flat seats on some of its cross-country flights beginning in mid-2014. Although no fare prices were announced, refundable round-trip fares on those routes currently start in the $1,300 to $1,500 range.

Class 40

Class Los Angeles New York City San Francisco 40

Associations Now

JANUARY 13, 2016

While Ramirez says her regulatory body has focused on the resort fees by going after individual hotel chains, the strategy had limits. “In In November, the group released the results of a survey that showed roughly 80 percent of respondents wanted resort fees to be included in the advertised price for a hotel room.

Los Angeles 40

Los Angeles Proposal Price Industry 40

Plexus Consulting

JUNE 6, 2014

The price alone is enough to create an inequality in the market, providing wealthier and more developed firms with the ability to gain a competitive advantage in evaluating the data faster and cheaper. 04 June 2014. [2] 04 June 2014. [3] 05 June 2014. [4] 05 June 2014. [5] 05 June 2014. [6] 05 June 2014. [7]

Software 40

Software Survey Cost System 40

Associations Now

JANUARY 20, 2016

” SPE decided to run an experiment in 2014, eliminating the $31 membership fee for plastics engineering students, “to see if the modest dues were a roadblock,” he says. It was a “win-win strategy,” Broome says. Sure enough, students came pouring in. ” he says.

North Carolina 40

North Carolina Price Industry Cost 40

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Source: Association Adviser and Naylor, LLC 2014. Features Revenue feedback help non-dues revenue pricing resources sponsors'

Revenue 60

Revenue Georgia Price Newsletter 60

Associations Now

JUNE 25, 2014

Here’s a thought experiment: If tomorrow Apple slashed the price of all its computers to $99, how many new customers would it have? Obviously, Apple would be losing a lot of money at that price point. “The participation model is just as important as the pricing model,” he said. So how do you measure success?

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Price Course Revenue millennials 40

Associations Now

MAY 9, 2014

The Smithsonian’s strategy is definitely something for association learning and meeting teams to have on their radars as they plan upcoming events and education offerings. Second, associations may need to consider the pricing structure of their learning opportunities and events.

Mooc 40

Mooc Course Price United States 40

Associations Now

AUGUST 13, 2013

The Verge reported in July that Microsoft was cutting the price of its Surface tablet by 30 percent to boost sales. Microsoft’s strategy relied on anticipated high consumer demand for touch PC notebooks, which hasn’t materialized because of high costs and concerns about the value of Windows 8. .” Wang as saying.

Price 40

Price Report Revenue Survey 40

Associations Now

AUGUST 26, 2014

According to a new trend analysis from New York University, the hotel industry is following the airline industry’s example by incorporating fees into its business strategy. hotel industry will charge guests a record sum in fees and surcharges in 2014—$2.25 American removed its listings from Orbitz in 2010. The tally this year?

Los Angeles 40

Los Angeles Report Analysis Committee 40

Velvet Chainsaw

JUNE 11, 2014

This association’s experience with Isaac – an individual who went above and beyond expectations – led the organization to reevaluate its overall vendor and partner selection strategy. You should absolutely do your due diligence to ensure the company can deliver the goods and at a fair price. Get their bio. Interview them.

Conference 40

Conference Price Technology Project 40

Associations Now

JANUARY 13, 2016

Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in San Francisco. Editor’s Note: This post has been updated to correct the GameStop PowerUp Pro membership price. GameStop launched PowerUp in 2010.

San Francisco 40

San Francisco Discount Video System 40

Holly Duckworth

JUNE 23, 2014

Summer 2014 Reading List: Each summer I find many of my association leaders “check out”. Here is the 2014 Leadership Solutions International Summer recommended reading list. They take the summer off. A few might ask me for what book I am taking on my vacation. Association Leadership: The Art of Membership, Sheri Jacobs.

Leadership 28

Leadership Recruiting Recruitment Price 28

Associations Now

AUGUST 9, 2016

What if we took that strategy with us to our annual meetings? Microsoft OneNote: With Evernote’s recent pricing issues , some analysts see Microsoft’s OneNote gaining Evernote’s former role as the market leader in the note-taking space, especially as it adds features that make it a robust option on tablets in particular.

Portland 40

Portland Social Media Tools Price 40

Associations Now

JULY 8, 2015

In 2014, the Word of Mouth Marketing Association published research showing that, in the commercial marketplace, 13 percent of sales are driven by word of mouth , whether online or offline, and that number increases for higher-priced products.

California 40

California Review Social Media Price 40

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community? GSI 2013′s Key Findings.

Member Engagement 60

Member Engagement Products America Marketing 60

Aaron Wolowiec

JUNE 16, 2015

Based on the 2014 Association Benchmarking Report , only 42.8 Use a consultative sales strategy in which you try to match your association’s event objectives and education track with your sponsor’s objectives and branding. But don’t let the idea of reinventing sponsorships intimidate you. Customization is in demand.

Price 100

Price Revenue Discount Newsletter 100

Associations Now

JULY 14, 2014

Also: how to price your online advertising. — Adrian Segar (@ASegar) July 14, 2014. How to Price Your Online Ads: Cost per thousand, cost per click, cost per lead, or cost per acquisition? — Sheridan (@SheridanGroup) July 14, 2014. What tiny portions can teach education pros about savoring big ideas.

Social Media 40

Social Media San Francisco Cost Price 40

Associations Now

MARCH 31, 2014

Amazon and Google ratchet up their cloud computing price cuts. Earlier this month, it looked like Google was starting a cloud computing price war. Some of the drops are more modest, but others represent a price decrease of as much as 65 percent. — Micah Baldwin (@micah) March 28, 2014. Now we have some extra salvo.

Price 40

Price Video Project Marketing 40

Beth Kanter

NOVEMBER 15, 2013

2014 Nonprofit Content Marketing: Benchmarks, Budgets and Trends—North America. Sixty-nine percent have someonewho oversees content marketing strategy and 65% are producing more content than they were one year ago. The actions include improving jobs, the quality of education, children’s health and other innovations.

Technology 28

Technology Social Media America Tools 28

Association Adviser

MAY 20, 2014

.” Nicole Malcom, director of operations for the American Holistic Nurses Association (AHNA) , argued that associations don’t research [new tech initiatives] well enough to determine if they will really be used by the members, and they don’t shop around to find the best price and best fit for their organizations.

Technology 60

Technology How To Video Social Media 60