Association Subculture

DECEMBER 18, 2013

Cee Lo Green I was lucky enough to be asked to make a few contributions to a recent newsletter sent out from yourmembership.com about " 10 Things Every Association Executive Should Stop Doing in 2014. " members membership strategy' Oo, oo, ooo I guess the change in my pocket Wasn''t enough I''m like, Forget you!

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Newsletter Industry System Innovation 100

Aaron Wolowiec

FEBRUARY 11, 2014

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! There’s a goldmine of information in the report, which you can get for free if you subscribe to Tagoras’ free e-newsletter. As a former journalist, I love data.

Social Media 100

Social Media System Technology Survey 100

Potomac Core

JUNE 27, 2017

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals. The “push” and “pull” doctrine can also be utilized as a strategy to help identify and respond to industry disruptors.

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Member Engagement Case Study DC eBook 119

Associations Now

MARCH 28, 2014

If your newsletter isn’t on target with your readers, these tips might help. Your board may represent your members’ interests, but that doesn’t mean your board is the target audience for your newsletter. — Joey Baird (@JoeyBaird) March 27, 2014.

Communications 40

Communications Newsletter Guidelines Email Marketing 40

Tom Morrison

MARCH 31, 2014

As we end the first quarter of 2014, as a fellow association executive, I want to ask you a couple of questions: Is your membership engagement strategy better, the same, or worse than it was 1 year ago? Bottom line, do you have an effective membership engagement strategy? 2 years ago? 3 years ago? They need a THANK YOU letter.

Member Engagement 40

Member Engagement Committee Innovation Revenue 40

Aaron Wolowiec

JUNE 16, 2015

Based on the 2014 Association Benchmarking Report , only 42.8 Use a consultative sales strategy in which you try to match your association’s event objectives and education track with your sponsor’s objectives and branding. Combine innovative ideas with unique sponsorship opportunities to create new sponsorship revenue streams.

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Price Revenue Discount Newsletter 100

Associations Now

JUNE 23, 2015

Curation Tips If you’re looking to create a newsletter of your own, The Association Contrarian Report’s Jeff De Cagna offers these tips. Opinions welcome: You may not be writing the content behind the link, but your newsletters should show that you’re doing more than simply regurgitating the content.

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Newsletter New York City New York Content 40