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Help Your Members Find the Signal in the Noise

Spark Consulting

An interview with Carrie Hane and Dina Lewis, CAE, who co-authored the recent ASAE Foundation content strategy report, Association Content Strategies for a Changing World , with Hilary. A summary of the ASAE Foundation report, Association Content Strategies for a Changing World.

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Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association.

Strategy 100
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Association Brain Food: 10.6.23

Reid All About it

The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming.

Revenue 256
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Other Things for Association Executives to UNLearn in 2014

Association Subculture

Cee Lo Green I was lucky enough to be asked to make a few contributions to a recent newsletter sent out from yourmembership.com about " 10 Things Every Association Executive Should Stop Doing in 2014. " members membership strategy' I threw in 5 things I think it is HIGH TIME our community unlearned.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Yet our research shows that very few associations— just 1 percent of respondents to our 2013 association benchmarking study—”embrace advertiser input when setting their content and communications strategy.” Can associations improve their IQ (innovation quotient)? Not using Innovation Science. ” Stern agreed.

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Conference Circuit: Cardiology Association Looks Back on 2014

Associations Now

The American College of Cardiology recognizes the challenges and successes of cardiovascular science in 2014. As the year comes to a close, the American College of Cardiology is reflecting on all matters of the heart in 2014, with the 47th Annual New York Cardiovascular Symposium.

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There’s an app for that

Aaron Wolowiec

Next year promises to deliver exciting new mobile technology, so when planning digital strategies, associations should consider mobile apps and websites, said Kim Harwood, president of Results at Hand Software. For its newest research project, r@h has designed the 2014 Mobile Readiness Survey to gauge the mobile readiness of associations.