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Motor City, ASAE 2015 and a Remarkable Year at YM

YourMembership

The association world is about to converge on the Motor City this weekend for ASAE’s 2015 Annual Meeting. We started 2015 with a bang by announcing the purchase of Digital Ignite , an award winning Learning Management System, to the YM suite of products, creating the leading member engagement platform for organizations.

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Are You Taking a “Backwards” Approach to Member Engagement?

YourMembership

It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D Anna and Elizabeth identified three areas to consider: Focus on Member Outcomes.

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Our Vision of the Future of Membership Software Technology

YourMembership

Deliver high value content and services to members that align with the organization’s stated values. We are halfway through the first quarter of 2015 and I can honestly say that our focus on identifying and bringing to market the products and services that will enrich the lives of associations and their members has never been greater.

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Observations from the Launch Pad

YourMembership

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). JP took a look at the past six months focusing on YM’s acquisitions of Job Target’s Career Center Division and Learning Management System provider, Digital Ignite. What I saw there (at Xperience 2015) is impressive.

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Where Does Your Association Stand on Stakeholder Development?

YourMembership

This week I received an email from noted thought leader and speaker, Jeff De Cagna, FASAE, sharing his thoughts on my most recent blog post on member engagement. In it Jeff pushes back on the traditional practices of member engagement and suggests an alternative strategy that he has labeled “stakeholder development.”.

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The Decision to Renew – What are You Doing to Make it an Easy Choice?

YourMembership

This is when your association needs to connect with every new member, help them feel valued, and most importantly, make sure they realize the value of what their membership dollars are buying. We live and work in a social world and that includes LinkedIn, Facebook, Twitter and Instagram, as well as private online communities.

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Gamification: member organizations play for keeps

YourMembership

Businesses and organizations are using this tactic to create brand awareness and drive user engagement. by 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations. Gamification is one of the biggest buzzwords in the business world today. According to Gartner, Inc.,