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Motor City, ASAE 2015 and a Remarkable Year at YM

YourMembership

The association world is about to converge on the Motor City this weekend for ASAE’s 2015 Annual Meeting. We started 2015 with a bang by announcing the purchase of Digital Ignite , an award winning Learning Management System, to the YM suite of products, creating the leading member engagement platform for organizations.

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Are You Taking a “Backwards” Approach to Member Engagement?

YourMembership

It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D Anna and Elizabeth identified three areas to consider: Focus on Member Outcomes.

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People Powered Communities in 2015: Higher Logic's Year in Review

Higher Logic

The holidays are a great time to reflect on all of the year’s hard work, and what we’ve accomplished together in 2015. This year’s Super Forum even had an all-star panel of presenters providing some tips, tricks and hacks to get the most out of our top time-saving engagement tool. achieved this year. Automation Rules.Ruled.

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The Mobile Frontier: Create Frictionless Content and Help Members Engage

Higher Logic

Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. For optimal engagement, it’s important that there’s as little friction as possible, which isn’t as hard as you’d think. We know that in our smartphone-centric lives, mobile is key.

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Getting Members Engaged Is Like Running a Maker Lab

Eric Lanke

In 2015, customers are looking for more than a transaction; they’re looking for custom solutions that can be constructed only through authentic relationships of the type, duration, and intensity they—not you—want. Do you bend over backwards and try to add all the new tools and capabilities that this stranger is demanding? Probably not.

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Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

Many membership departments are shifting their focus to member loyalty and retention, starting with onboarding. They’re building automated processes with new tools to: Cut out clunky processes + reduce extra effort during onboarding. Draw new members into conversations with seasoned members in their online community.

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3 Association Growth Strategies

Potomac Core

Without a recognized level of strategic alignment members will not perceive the important connection between your organization and their business outcomes. At the National Wooden Pallet and Container Association, Brent McClendon, President and CEO, continually seeks ways in which he can help accelerate member engagement.

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