Remove 2015 Remove Marketing Remove Member Engagement Remove Tools
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Motor City, ASAE 2015 and a Remarkable Year at YM

YourMembership

The association world is about to converge on the Motor City this weekend for ASAE’s 2015 Annual Meeting. We started 2015 with a bang by announcing the purchase of Digital Ignite , an award winning Learning Management System, to the YM suite of products, creating the leading member engagement platform for organizations.

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Are You Taking a “Backwards” Approach to Member Engagement?

YourMembership

It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D If people keep renewing and buying more stuff, that means they’re engaged. 
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Getting Members Engaged Is Like Running a Maker Lab

Eric Lanke

Unfortunately, while we’ve been busily building and marketing the programs, products, and services we think our audiences might like, the world has changed. If you're having trouble getting your members "engaged" in your association, it might be worth a read, if, for no other reason, than to get your head around what engagement really means.

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The Mobile Frontier: Create Frictionless Content and Help Members Engage

Higher Logic

Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. For optimal engagement, it’s important that there’s as little friction as possible, which isn’t as hard as you’d think. We know that in our smartphone-centric lives, mobile is key.

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Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

Many membership departments are shifting their focus to member loyalty and retention, starting with onboarding. They’re building automated processes with new tools to: Cut out clunky processes + reduce extra effort during onboarding. Draw new members into conversations with seasoned members in their online community.

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Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]

Socious

Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. It is the association industry’s deepest look into trends, tools, and tactics.

Marketing 100
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3 Association Growth Strategies

Potomac Core

Without a recognized level of strategic alignment members will not perceive the important connection between your organization and their business outcomes. At the National Wooden Pallet and Container Association, Brent McClendon, President and CEO, continually seeks ways in which he can help accelerate member engagement.

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