Potomac Core

MARCH 3, 2020

Through a flexible planning process, Associations energize their Boards to do big things : Focus and unite on data. Build nimble and cost-effective strategic solutions to address challenges and position members for growth. As Associations deliver business and professional solutions, members perceive them as relevant and necessary.

DC 232

DC Arlington Virginia America 232

Potomac Core

OCTOBER 4, 2016

Through this process the organization aligned its internal team and they have transformed themselves into strategic partners for the Global Refrigerated Warehouse Industry. In doing so, GCCA is helping its members drive future outcomes. Here again the organization impacts member outcomes. Demonstrate Strategic Alignment.

Strategy 164

Strategy eBook Member Engagement Revenue 164

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

Potomac Core

MARCH 7, 2016

Nontraditional associations are utilizing their strategic planning process as a launching point for disruption. For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Member Call to Action. Leading The Cold Chain.

Strategy 100

Strategy DC eBook United States 100

Tom Morrison

OCTOBER 1, 2014

If we, as associations, can harness the energy within our associations to help members understand they have joined an exciting place that can lead them to the answers for most everyone of their challenges, we will maximize their engagement, therefore solving many of our association''s challenges. Here me on this.

Member Engagement 40

Member Engagement Revenue Maine Review 40

Association Adviser

OCTOBER 13, 2016

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. This struggle may be related to lack of measuring and recording reader engagement.

Communications 60

Communications Revenue Social Media Survey 60

Aaron Wolowiec

JUNE 23, 2015

Think about it: How many associations want to boost revenue by hoping their members buy more? In other words, we ask, “How can we get our members to do what we want them to do?”. We hear it all the time: We live in a “me” society. Most of us, at some point, have asked, “What’s in this for me? Associations aren’t any different.

Products 100

Products Innovation Revenue Member Engagement 100