2016 Email Marketing Report Strategy 
Higher Logic
JUNE 21, 2018
Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. Marketing Automation Adoption and Implementation: Top Goals, Challenges and Motivators.
Aaron Wolowiec
MAY 24, 2016
Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.
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Aaron Wolowiec
MAY 24, 2016
Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.
Aaron Wolowiec
AUGUST 16, 2016
This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. In fact, in the 2016 report, only one-fourth of respondents reported their members perceive communications as always relevant. “All
Aaron Wolowiec
AUGUST 16, 2016
This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. In fact, in the 2016 report, only one-fourth of respondents reported their members perceive communications as always relevant. “All
Association Adviser
OCTOBER 13, 2016
While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. The 2016 survey provided many more interesting points of interest to association executives.
Higher Logic
AUGUST 1, 2019
Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. It's stressful.
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