Higher Logic

MAY 3, 2018

When a Gmail user clicks this "Unsubscribe" button, they’re automatically unsubscribed from all email communications from this sender, no questions asked. It’s tough news for most marketers – this new feature affects A LOT of users, not the minority of your email list: 1.2 billion people use Gmail today (as of July 2017).

Marketing 149

Marketing Communications Content Report 149

Associations Now

FEBRUARY 21, 2017

The direct mail startup Mailjoy borrows some of its postcard-mailing strategies from the world of email marketing. Direct mail remains a common tool of many associations, but it’s nowhere near as easy to use as, say, your email client might be. — Deirdre Reid, CAE (@deirdrereid) February 21, 2017.

Email Marketing 58

Email Marketing Tools Software Content 58

Associations Now

JUNE 14, 2017

In 2016, associations kicked up their email game, sending 12.3 percent compared with 36 percent in 2015), according to the 2017 Association Email Marketing Benchmark Report by Informz. In a world awash in email, groups using marketing automation saw higher engagement, according to the report.

Email Marketing 67

Email Marketing Report Revenue Marketing 67

WBT Systems

JULY 24, 2018

The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Email marketing. We’ve talked before about the power of social proof in marketing your online learning programs. The state of association membership. Membership numbers look good.

Survey 150

Survey Marketing Certificate Education 150

Associations Now

JUNE 14, 2017

— Adi Ignatius (@adiman) June 13, 2017. MeetingsNet shares ways to effectively use email marketing to boost registration. The Membership Guys reveal how to get more people to your real-time content. Rallying Cry. Luckily, there’s a science to delivering a great pep talk that almost anyone can follow.

Social Media 73

Social Media millennials Email Marketing Recruiting 73

GrowthZone

MARCH 12, 2019

Reduce data entry and programming time with web content that integrates data from your GrowthZone AMS. 2017 GrowthZone Association Industry Survey. Excel: Separate steps and tools are required to make changes to your website or update it with information from your spreadsheets. IT BRINGS PEACE OF MIND.

Software 97

Software Directory Cost Tools 97

Associations Now

MAY 25, 2017

. “Provide a year’s free membership to see if they can come out the other end in good shape and pick up a paid membership the following year,” writes CSAE’s Manager of Content Steven Trustrum. Manual Marketing. Marketing #automation is big now, but how much is too much?

Newsletter 68

Newsletter Email Marketing Marketing Process 68

GrowthZone

JULY 24, 2018

Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Additional services include: CMS, setup & web design, conference app, abstract management, eCommerce, event planning, and email marketing. Headquartered in Atlanta, GA.

Software 84

Software Association Management Austin Atlanta 84

Associations Now

MARCH 2, 2017

Also: Simple steps to help you improve your email marketing campaign workflow. — Informz (@Informz) March 2, 2017. Automating email campaigns is a huge timesaver , but there are steps you can take to make it even easier. Make sure you have your campaign structure mapped out before you create the content.

Email Marketing 40

Email Marketing Social Media Tips Team 40

GrowthZone

NOVEMBER 8, 2022

Having a seamless package keeps our members updated and our Chamber looking professional with fresh content. In 2017, we had an 88% retention rate and since implementing these changes after migrating to GrowthZone, we are tracking towards a 92% retention rate. There’s no question that marketing automation is a hot topic with chambers.

Process 78

Process Directory Software Revenue 78

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Forget New Year’s resolutions.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Forget New Year’s resolutions.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Expo Logic

NOVEMBER 20, 2018

Social Media Hashtags – Social media has totally transformed the way we communicate with our audience and how we share content with the world. Experiential marketing can be done easily through social media, allowing you to connect with your attendees and engaging with them directly about your event or your brand.

San Diego 31

San Diego Marketing St. Louis Social Media 31

Reid All About it

MAY 11, 2018

Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Learn proven email marketing strategies for your live and digital events: generating awareness and registration, nurturing for attendance, and helpful follow-up communications that leave attendees wanting more. Tue 5/15 at 1 p.m. Wed 5/16 at 2 p.m.

DC 30

DC Washington Project Member Engagement 30

GrowthZone

JUNE 21, 2021

The GrowthZone Website Content Management System (CMS) empowers chamber website administrators to manage their sites fully and intuitively. In 2017, the chamber-focused Weblink Connect became a smaller subsidiary of MemberClicks. Email marketing. Email marketing. FEATURES: Content management system (CMS).

System 148

System Software Directory Membership Management 148

Reid All About it

APRIL 14, 2017

Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Storytelling in 2017: It’s Not About Content, It’s About Engagement. But what constitutes engaging, story-rich content has evolved.

Content 150

Content Chicago Marketing DC 150

GrowthZone

NOVEMBER 23, 2020

The GrowthZone Website Content Management System (CMS) empowers association website administrators to fully and intuitively manage their sites. In 2017, the chamber-focused Weblink Connect became a smaller subsidiary of MemberClicks. Email marketing. Email marketing. Email marketing.

Membership Management 78

Membership Management Software Directory System 78

Associations Now

APRIL 25, 2017

Some of the charms of Snapchat are the emojis, captions, and filters you can add to your content. Membership Marketing. How Does Inbound Work for Membership Marketing? — Abner Gonsalves, CAE (@AbnerGonsalves) April 25, 2017. Have you re-evaluated your inbound marketing processes lately?

Social Media 59

Social Media Video Email Marketing Marketing 59

Reid All About it

MARCH 31, 2017

I enjoyed the first episode about associations that manage to publish content rapidly in response to industry events or news. And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers.

Raleigh 150

Raleigh DC Washington Charlotte 150