Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150

Charlotte DC Washington Newsletter 150

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Your association publications are the stars of your member communications strategy.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. If your mission is to educate, every page should convey knowledge.

Directory 61

Directory Communications Content Survey 61

Association Adviser

AUGUST 7, 2017

In addition to networking and education, legislative efforts are incredibly important. One 2017 CIF states, “Members must be prepared to modify their internal structure and sales process to meet the demands of multi-generational buyers and new purchasing trends.”. Perkins Career and Technical Education Act (Perkins Act).

America 64

America Social Media Press Release Education 64

Association Success

DECEMBER 7, 2017

Can your members easily submit op-eds or articles to your blog or newsletter? What if members could seed educational content by submitting case studies, vignettes, and questions from their own experience? Fun fact: AssociationSuccess.org is working on a summary of salient quotes and comments from SURGE 2017 attendees.

Case Study 74

Case Study Process Tools Newsletter 74

Reid All About it

APRIL 20, 2018

The weekly list of free educational events and resources for the association community… The third wave in education and training is here and it’s different than previous waves in the early 1900s and the 1960s. Are you, someone on your education staff, or one of your members an “accidental” instructional designer?

Social Media 37

Social Media Chicago Tools Washington 37

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. 56 percent gear events toward education and development for young professionals. 56 percent gear events toward education and development for young professionals. Acknowledging a challenge is the first step to finding a solution. Segment your content.

Charlotte 121

Charlotte Indiana Communications millennials 121

Higher Logic

DECEMBER 19, 2017

With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Your goals will help craft your strategy and identify what type of content and topics to focus on. How Do I Create a Content Strategy? Newsletters. Evaluate and Improve Your Strategy with KPIs.

Content 227

Content Marketing Social Media Process 227

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. More info/register. Host: HighRoad Solution. Wed 1/11 at 1 p.m.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. More info/register. Host: HighRoad Solution. Wed 1/11 at 1 p.m.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Association Adviser

MARCH 26, 2018

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. 1 challenge associations face today. 1 challenge associations face today.

Communications 65

Communications Newsletter Directory Tips 65

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Source: 2017 Association Communications Benchmarking Study.

Communications 62

Communications Content Survey Social Media 62

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Source: 2017 Association Communications Benchmarking Study.

Communications 60

Communications Content Survey Social Media 60

Associations Now

JULY 26, 2017

But when it comes to education, tradeshows, subscription publications, and more, the for-profit competition is strong and growing. Heavily promote your exclusive membership benefits, including “your education conference, local lunch and learns, online community, industry-specific publications, newsletters, and networking events.”

Newsletter 67

Newsletter Video Education Tips 67