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Daily Buzz: The Benefits of Regulating Email Marketing

Associations Now

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

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Survey Sheds Light on 2017 Marketing Priorities

Associations Now

“Mobile marketing was selected as the trend that will have the biggest impact on marketing in the next 12 months (and 10 years), though only 41 percent have a mobile strategy in place; another 30 percent are planning to implement within the next year.”. Half of those surveyed say they expect to spend more money on online video.

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Association Brain Food Weekly: 6.2.17

Reid All About it

Content hubs are “more substantial than a blog and more focused than a website… [They] provide contextual depth and authoritative breadth on a select handful of strategic industry topics that matter to your industry.” Event Tech Tribe Unite 2017 (New York). 2017 Key Performance Benchmarks: Email vs. Automation.

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Association Brain Food Weekly: 11.10.17

Reid All About it

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

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[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Our new 2018 benchmark report, the first of its kind strictly for associations , combines our traditional email benchmarking report with a new industry survey focused on marketing automation (MA). First and Foremost: Marketing Automation Is Here to Stay. First and Foremost: Marketing Automation Is Here to Stay.

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Association Brain Food Weekly: 3.17.17

Reid All About it

The Canadian Anti-Spam Law: Are You Compliant in 2017? On July 1st, 2017 the Private Right of Action provision of the Canadian Anti-Spam Law (CASL) takes effect. Learn about the various stipulations of CASL, and hear tips on how you should tweak your email marketing strategies to be in full compliance with the law.

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Association Brain Food Weekly: 6.23.17

Reid All About it

Learn how to structure your RFP so that it is most attractive to hotels, implement the most effective ways to negotiate F&B, and apply critical insight on today’s rapidly changing industry outlook. How to Build an Engagement Driven Demand Generation Strategy in 2017. HighRoadU 2016-2017 Final Exam Wrap Up. Duration: 1 hour.

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