Association Adviser
MAY 25, 2017
There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.
Associations Now
MAY 30, 2019
The Influencer Marketing Council, which launched in 2017, is delivering on a promise to provide best practices for fighting fraud in a form of advertising that is increasingly mistrusted. The guidelines come from the Influencer Marketing Council, a group of brands, marketing firms, and talent agencies.
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Associations Now
DECEMBER 19, 2016
These guidelines, which will be available online by the end of 2017, will direct app developers as well as inform consumers and healthcare professionals using these tools. The post Medical Groups Collaborate on Mobile Health App Guidelines appeared first on Associations Now.
Associations Now
AUGUST 6, 2018
Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.
Reid All About it
NOVEMBER 3, 2017
WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Ok, maybe this next post is self-serving but I know many organizations (for- and non-profit) still do not understand how content marketing can help them develop and deepen relationships with prospects, customers, and members.
Reid All About it
DECEMBER 1, 2017
If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. Find out how new MedTech guidelines in Europe affect medical meetings globally. Host: American Marketing Association. Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc. Host: American Marketing Association.
Reid All About it
FEBRUARY 22, 2019
But then I read about hackers stealing nearly $2 billion in cryptocurrency since the start of 2017. Hear about tips for creating a business case your board will support, and guidelines for measuring results. Presenter: Julia Campbell, Founder and Principal, J Campbell Social Marketing. 1 CAE credit. More info/register.
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