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Key Takeaways Association Marketers Need to Know from ASAE’s 2017 #MMCCon

Association Adviser

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

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3 Reasons Why Online Mentoring Programs Attract New Members

Higher Logic

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. The number one member benefit millennials are looking for is jobs, according to a study by Abila. Answer 1: Not gaining new members.

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Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Host: Marketing General, Inc. Tue 12/6 at 1 p.m. –

San Jose 188
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Wednesday Buzz: Connecting with Millennials on Social Media

Associations Now

How to use the latest Facebook and Instagram features to reach and engage with millennials online. Also: Tips for delivering a perfect pep talk. Social Media Examiner reveals how to leverage the latest in Facebook and Instagram features to connect and engage with millennials. — Adi Ignatius (@adiman) June 13, 2017.

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Wednesday Buzz: How Millennials Are Changing Business Travel

Associations Now

As millennials make up a more and more of the workforce, this digitally obsessed demographic is shifting business travel trends. And millennials often prefer Airbnb-like accommodations, which tend to have more of a local feel. Millennials are feeling the effects of business travel on their home lives. Be a host with the most.

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Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Host: Marketing General, Inc. Tue 12/6 at 1 p.m. –

San Jose 150
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Broaden Your Reach to Millennials and Gen Z with Snapchat

Associations Now

Here are a few tips on how to incorporate Snapchat advertising into your next event or campaign. In fact, Mattar said that Snapchat is the number-one social media network among generation Z and number two among millennials, whom we’ve oft-heard will make up the largest portion of the American workforce by 2020 [PDF].