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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Pro Tip: For maximum understanding of the differences, read on and be sure to watch our featured video.

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2017 SilkStart Blog Roundup

SilkStart

In 2017, we published 19 blog posts and 10 release notes. Simple Tips for a Better Email Campaign. 2017 Association Cyber Security Best Practices. Leverage this tool to transform your association marketing. The post 2017 SilkStart Blog Roundup appeared first on SilkStart. Happy New Year from SilkStart!

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Tailor Alumni Communications with Enhanced Data: 5 Tips

ISAE

Tailor Alumni Communications with Enhanced Data: 5 Tips Your alumni aren’t the same now as they were when they were students on campus. Whether you’re updating your alumni outreach strategy or developing one for the first time, we’ll provide tips for how you can obtain and implement alumni data for better communications and engagement.

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Revisiting the Top Ten

Spark Consulting

Here’s the original list: Membership 101: The Welcome Series (2017). 10 Tips for Creating an Effective Marketing Piece (2013). Explaining Marketing to a Kid (2014). Five Tips for Success with Ad Hoc Volunteers (2014). Strategic Planning v. Strategic Thinking (2013). Five Ways NOT to Brainstorm (2014).

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A Critical Marketing Tool for Association Conferences

GrowthZone

It’s summertime and the 2017 association conference season is off to a great start. Read the tip sheet: We’ve Got to Stop Meeting Like This and. A key component of your overall conference marketing plan should be a letter/proposal template that can be used by potential attendees to pitch the idea to their boss/board, etc.

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Set Your 2017 Communications Resolutions Now

Association Adviser

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Don’t let your association fall into that pattern in 2017. Below are five tips to get you started: Set your priorities. Yes, I know, Thanksgiving is still a week away, and we have more than a month until Christmas.

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4 Tips for Using Facebook Fundraising for Year-End Giving

Achieve

So, we’re going to cover the top tips your team can use to be successful when incorporating Facebook fundraising into your year-end giving strategy: . So, continue reading for our top tips to make the most of the platform. Additionally, we can’t forget the digital marketing benefits. Our team has outlined a few tips.