Reid All About it

DECEMBER 16, 2016

Mon 12/19 at 2 p.m* – Countdown to 2017: Tips for Member Retention into the New Year. Then, as the market crystallizes, technology moves from the “Slope of Enlightenment” to the “Plateau of Productivity.” What Does 2017 Hold for Chapters? If not, I’ll meet you back here in the New Year. Wed 12/21 at 2 p.m.

Project 150

Project Technology Conference Recruiting 150

Reid All About it

NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Working with State Organizations: Tips for Effective Engagement to Meet Your Advocacy Goals. Location: Columbia MD. 1 CAE credit.

Chicago 150

Chicago Recruiting Recruitment Video 150

Reid All About it

DECEMBER 16, 2016

Mon 12/19 at 2 p.m* – Countdown to 2017: Tips for Member Retention into the New Year. Then, as the market crystallizes, technology moves from the “Slope of Enlightenment” to the “Plateau of Productivity.” What Does 2017 Hold for Chapters? If not, I’ll meet you back here in the New Year. Wed 12/21 at 2 p.m.

Project 150

Project Technology Conference Recruiting 150

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Reid All About it

JULY 28, 2017

Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Whether you’re new to Tableau or an advanced user, learn the latest best practices and tips, including real-time dashboarding, survey data and web connectors. *All times are Eastern Daylight Time unless otherwise noted. Wed 8/2 at 12 p.m.

Chicago 150

Chicago Washington DC Social Media 150

Reid All About it

FEBRUARY 17, 2017

Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Host: KiKi L’Italien, founder, Amplified Growth.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Host: KiKi L’Italien, founder, Amplified Growth.

Charlotte 150

Charlotte DC Washington Newsletter 150

Associations Now

JUNE 8, 2017

An executive must have a variety of hard skills, including a deep knowledge of his or her field, the ins and outs of organizational management, and an understanding of disciplines like marketing, fundraising, and more. — billhighway (@billhighway) June 7, 2017. What’s your employee-recruitment secret weapon?

Recruiting 54

Recruiting Recruitment Process Revenue 54

Associations Now

JUNE 14, 2017

Also: Tips for delivering a perfect pep talk. Far more millennials use Facebook than LinkedIn, so experiment with Facebook’s job feature to recruit this generation to your organization. — Adi Ignatius (@adiman) June 13, 2017. MeetingsNet shares ways to effectively use email marketing to boost registration.

Social Media 69

Social Media millennials Email Marketing Recruiting 69

Associations Now

MARCH 20, 2017

Also: Get basic with your member-recruitment strategies. 7 Tips to Increase Association Membership – INTEGRAM #assnchat [link]. — Greg Melia, CAE (@gmeliaCAE) March 20, 2017. A few suggestions for keeping costs down when adding technology to your event. How do you work around a problem like that? Back to Basics.

Cost 55

Cost Recruiting Recruitment Technology 55

Associations Now

AUGUST 22, 2017

Organizations are keen to accept volunteers from all walks of life, but there are several compelling reasons why your group should make an effort to recruit volunteers who represent your audience. — Event Manager Blog (@EventMB) August 22, 2017. Future Fundraising Now shares copywriting tips for better fundraising.

New York City 54

New York City New York Social Media Recruiting 54

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Bonus tip: use Facebook ads. Your (campaign) baby is probably ugly.

Social Media 71

Social Media Recruiting Recruitment Software 71

Association Adviser

JANUARY 2, 2019

Here are six helpful tips and tactics. The content (inclusive of articles, tips, tools, and other resources) you need to maximize your career center’s success will be found across the organization. We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA.

How To 75

How To Project Content Recruiting 75

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Bonus tip: use Facebook ads. Your (campaign) baby is probably ugly.

Social Media 62

Social Media Recruiting Recruitment Software 62

Higher Logic

DECEMBER 21, 2017

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. How to Choose the Best Marketing Promotional Items. Giveaway swag is an oft-overlooked aspect of successful marketing. Targeted Revenue Source: Lapsed Member Recruiting [Webinar Recording].

Minneapolis 176

Minneapolis Email Marketing Revenue Recruiting 176

Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. I’m slowly seeing research and data on Generation Z,” says Callie Walker, senior inbound marketing specialist with MemberClicks. “A

millennials 40

millennials Ohio Membership Management Survey 40

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Membership Recruitment and Renewal Strategies. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. 10 Tips to Measure Event Sponsorship.

San Jose 189

San Jose millennials Revenue Content 189

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Membership Recruitment and Renewal Strategies. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. 10 Tips to Measure Event Sponsorship.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. .

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. .

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

MAY 12, 2017

Hear about the future of learning technologies and how to support learning needs in 2017 and beyond, including: key insights into the future of eLearning; the importance of having the right technology to keep up with your learners’ needs; LMS features and capabilities to support next-level trends, including social, mobile, AI, etc.

Raleigh 150

Raleigh North Carolina Chicago Technology 150

Reid All About it

APRIL 14, 2017

The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. CAE credits.

Content 150

Content Chicago Marketing DC 150

Associations Now

APRIL 26, 2017

Need some quick tips on effectively engaging new members? This week I’m reporting to you from Orlando, where I’m attending the YourMembership Xperience 2017 Conference. On Monday and Tuesday, association leaders shared strategies for onboarding, engaging, and recruiting members. Leave your tips in the comment thread below.

Conference 79

Conference Member Engagement Tips Recruiting 79

Reid All About it

MARCH 31, 2017

Aptify shares five under-utilized member recruitment tactics. And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. A must-read. Tue 4/4 at 12 p.m. –

Raleigh 150

Raleigh DC Washington Charlotte 150