Associations Now

SEPTEMBER 6, 2018

In 2017, the event saw a record attendance of over 67,000. This tells her what produces revenue and/or provides value to attendees. “If If I come in under budget overall, yes, that is great and has met a goal, but I also need to know at each event where potential revenue is hitting [its] goals,” she says. “If

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Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fonteva Speakers: Michelle Brien, Vice President, Marketing, Matchbox Virtual Media Arianna Rehak, CEO, Matchbox Virtual Media Wed 6/28 at 1 p.m. – Event apps. 1 CAE credit. More info/register. 1 CAE credit.

Metro 195

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Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. 4 Easy Ways to Generate Non-Dues Revenue. Randy Lieberman, Foundation Marketing Group. Tue 11/29 at 2 p.m. – More info/register. Host: BizBash.

DC 150

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Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Sephora consumers want the latest beauty tips.

Examples 156

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Fonteva

MARCH 19, 2020

They may even see more consistent non-dues revenue streams! Therefore, our first tip for using data to improve your association’s management is cleaning and organizing your database beforehand. This is the first email marketing design trend on this list. Author: Gabrielle Perham, MBA, Director of Marketing.

Tips 52

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Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. Expert Tip: To make the most of this, be sure to market your mentoring program and any industry job boards you have.

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Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

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Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

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Associations Now

NOVEMBER 14, 2018

million in revenue in 2017. million in revenue last year and received a $100 million fund raise in September that landed it a $1 billion valuation—with all 350 employees working from home. The MemberClicks blog offers tips for interacting—yet not overwhelming—members during the festivities. Marketing is changing.

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Reid All About it

FEBRUARY 22, 2019

But then I read about hackers stealing nearly $2 billion in cryptocurrency since the start of 2017. WBT Systems shares five tips they learned from Diane Elkins of Artisan E-Learning on how to convert instructor-led training to e-learning. Presenter: Julia Campbell, Founder and Principal, J Campbell Social Marketing. Foster, Esq.,

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Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. 5 Keys to Association Website Success in 2017 (Columbia MD Idea Swap).

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Reid All About it

OCTOBER 20, 2017

I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. Master Event Marketing: the Prequel, the Sequel, and the Show. Host: American Marketing Association. Get tips on strategy for webinar registration data.

DC 150

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Socious

JANUARY 4, 2017

No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year. These articles will give you a head start on 2017, covering topics from member engagement to business management. Article #3) The Importance of Marketing to Your Current Customers.

millennials 100

millennials Member Engagement Video Software 100

Reid All About it

APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. Why You Should Make Mobile Part of Your Event Marketing Mix. Lara Simmons, marketing manager, ShowGizmo.

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DC Chicago Washington Learning Management System 170

Reid All About it

FEBRUARY 17, 2017

Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. Host: KiKi L’Italien, founder, Amplified Growth. 1 CAE credit.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. Host: KiKi L’Italien, founder, Amplified Growth. 1 CAE credit.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Working with State Organizations: Tips for Effective Engagement to Meet Your Advocacy Goals. Location: Columbia MD. 1 CAE credit.

Chicago 150

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Associations Now

SEPTEMBER 21, 2018

A recent piece in Forbes by author and leadership expert Bruce Weinstein features a series of tips culled directly from association execs doing their best to help their members survive and thrive through disruption. Since Q1 2017, the top 20,000 brands on Facebook are posting 24% more, but engagement has dropped by a staggering 50%.

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Achieve

JUNE 21, 2023

You also know that sponsorship revenue is crucial to the event’s bottom line and your nonprofit’s return on investment. Maybe a local florist is willing to donate flower arrangements for each table at your gala or a marketing or PR firm will provide pro-bono services to help promote the event.

Nebraska 52

Nebraska Social Media Technology Team 52

Associations Now

MARCH 24, 2017

We’ve long known that Twitter is having serious revenue-generation problems. The Verge reports that the company is considering a premium subscription service for brands, marketers, and news services. — Future Value (@FVCTweets) March 23, 2017. Also: Get more out of meetings by taking better notes. Other Links of Note.

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Associations Now

JANUARY 11, 2017

Kerr suggest other ways to showcase Dr. King’s message through your association’s marketing channels, but she does caution against being inaccurate. Presentation Tips for #eventprofs : 10 TED Talks That Used Visual Graphics to Win the Audience https://t.co/PFwygRjgXB — Event Marketer (@EventMarketer) January 11, 2017.

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Associations Now

JUNE 8, 2017

An executive must have a variety of hard skills, including a deep knowledge of his or her field, the ins and outs of organizational management, and an understanding of disciplines like marketing, fundraising, and more. — billhighway (@billhighway) June 7, 2017. The Blue Sky eLearn blog shares tips for maximizing your site.

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Associations Now

JULY 25, 2017

Supplier members offer more than just revenue. 3 tips from @CindiPhallen for better engagement of new #boardmembers [link] #CSAE #associations #leadership #boards. — CSAE (@csaeconnect) July 25, 2017. Will your marketing video go viral? Here are a few ways to get the most from your associate member relationships.

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Higher Logic

DECEMBER 21, 2017

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. How to Choose the Best Marketing Promotional Items. Giveaway swag is an oft-overlooked aspect of successful marketing. Targeted Revenue Source: Lapsed Member Recruiting [Webinar Recording].

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Minneapolis Email Marketing Revenue Recruiting 176

Reid All About it

JULY 12, 2019

Struggling with a limited marketing budget? Mighty Citizen turns 20 this year, and to celebrate they’re giving away $25,000 in free marketing services to one lucky mission-driven organization. Find out how you can use regional markets outside the US as an incubator or safe-haven in which to innovate, experiment and adapt.

Arlington 34

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Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Bonus tip: use Facebook ads. Your (campaign) baby is probably ugly.

Social Media 71

Social Media Recruiting Recruitment Software 71

Leading Learning

DECEMBER 3, 2023

In 2017, The Economist declared lifelong learning an “economic imperative,” and it has hardly been the only publication in mainstream and business presses to insist on the importance of learning in a world where the scale, scope, and speed of change seem much higher than ever before. How Big Is the Adult Lifelong Learning Market?

Marketing 52

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Association Adviser

JANUARY 2, 2019

Here are six helpful tips and tactics. Is driving non-dues revenue an essential function? The content (inclusive of articles, tips, tools, and other resources) you need to maximize your career center’s success will be found across the organization. So, how do you start the task of creating a first-class career center?

How To 75

How To Project Content Recruiting 75

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Bonus tip: use Facebook ads. Your (campaign) baby is probably ugly.

Social Media 62

Social Media Recruiting Recruitment Software 62

SCD Group

MAY 23, 2012

By 2017 (just five years from now), millenials will have more spending power than any other generation in America. • Digital Natives: How they are changing the content marketing game. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors.

millennials 40

millennials Tips Content Communications 40

Reid All About it

JULY 19, 2019

Presenters: Brandy Keller, Director of Product Management and Product Marketing, Community Brands – MIP Fund Accounting. Hear how associations are getting ahead of retention challenges by driving engagement on an ongoing basis with online communities and marketing automation. Daniel Ku, director of marketing at PostBeyond.

Arlington 34

Arlington DC Washington LMS 34

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc.

San Jose 189

San Jose millennials Revenue Content 189

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

MAY 11, 2018

If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. Host: American Marketing Association. More info/register.

DC 30

DC Washington Project Member Engagement 30

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Sample Marketing Conference New York 100

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150