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Association Brain Food: 6.23.23

Reid All About it

Amidst the prevalent doom and gloom about everything these days, I appreciate his hopeful (anti-Skynet) vision for the future, although I know we’ll encounter challenges along the way. Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps. Good stuff.

Metro 195
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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Association Brain Food Weekly: 6.25.21

Reid All About it

Online learning. Since everyone went virtual over the past year, the competition has heated up in the online learning marketplace. WBT Systems suggests a baker’s dozen ways to differentiate your online learning programs from the competition. Amanda Milligan, Content Marketing Institute ). Exhibitors.

LMS 361
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Association Brain Food Weekly: 1.21.22

Reid All About it

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195
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Association Brain Food Weekly: 11.10.17

Reid All About it

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150
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Association Brain Food Weekly: 11.3.17

Reid All About it

explains why all associations should help members filter the noise with personalized content curation. WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Content Marketing Institute shares nine stats that will make you want to invest in content marketing.

DC 150
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Association Brain Food Weekly: 6.2.17

Reid All About it

Most people, when asked, will say they want to improve their skills or increase their knowledge, but only a minority actually do something about it. LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs.

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