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Association Brain Food Weekly: 1.26.18

Reid All About it

4 million US jobs are expected to be disrupted by technology and other factors between now and 2026. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Make Your Marketing Technology Resolutions for 2018. Five-Steps to a CME Digital Content Strategy. CB Insights ).

DC 225
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Should Your Association Have a Podcast Channel?

Blue Sky eLearn

The first is a 2018 study conducted by Nielsen and Edison Research which found: 42% of millennials, ages 18-34, listen to at least one podcast a week. So, why do millennials and affluent individuals listen to more podcasts than the rest of America? citizens and podcasts.

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Members Hire Industry Advocacy and Promotion

Potomac Core

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”. Robert Newsome.

Industry 164
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Members Hire Customized Advocacy

Potomac Core

They face turmoil driven by ever increasing new technologies , evolving consumer preferences , and political polarization. Associations who customize their advocacy strategies will remain relevant. It also requires ongoing member interaction, and Industry focused research to develop and implement Customized Advocacy strategies.

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Report: CEO Turnover—and Ethical Lapses—on the Rise Globally

Associations Now

A new report from PricewaterhouseCoopers found that corporate CEO turnover soared in 2018, with ethical lapses—rather than financial challenges or board conflicts—increasingly to blame. That’s according to PricewaterhouseCoopers’ Strategy& CEO Success study , which found that 17.5 and Canada, saw CEO turnover in 2018.

Report 61
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Association Brain Food Weekly: 11.9.18

Reid All About it

Learn what to expect from integrated learning experiences, why these solutions are so effective, essential elements for an integrated approach, common pitfalls to avoid when developing an integrated strategy, and how to measure, analyze and interpret results. Paul Morton, Regional Director, Continental Europe and Americas, CrossKnowledge.

Chicago 174
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The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. Information overload/communication clutter” resurfaced as the top communication challenge faced by associations in 2018, after temporarily being eclipsed by “inability to communicate member benefits effectively” in 2017. MHI Newswire.